Many of us feel as though Facebook is a tool used to share unsolicited opinions on issues that make no sense, and prompt pointless conversations with people you haven’t seen in years or worse – haven’t even met. This is probably the reason why businesses are seeing advertising and marketing their brand on Facebook as a futile exercise. Or at least that’s what we thought till we read the stats.

More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit the site every day. These different individuals have specific interests which translate into the pages they follow and links they share. What then makes Facebook the largest advertising platform in South Africa, and across the world? One word, targeting. With Facebook Adverts, you choose the type of people you want to reach and Facebook delivers your adverts to them. This makes your adverts more relevant for the people who see them, and brings real results.

The tools that Facebook uses within its targeting approach are things such as an individual’s location, age, gender, interests, online behaviour and they also use something called partner categories which allows them to reach Facebook users on different platforms and offline, without even being logged onto Facebook.

The other thing that makes Facebook such a large advertising platform is that it is super easy to create an advert which is really convenient for large –and small- organisations. Facebook Ads also make the audience feel as though brands are speaking directly to them and not just doing random ‘spray and pray’ with their adverts hoping for a good response.

Facebook is also accessible everywhere.you.go. which means the adverts placed on Facebook will reach the right audience –through targeting tools- and at any time of the day. Facebook Ads feature on your feed along with the stories of your friends and family, which makes the viewers more likely to see your ad and take action. Facebook Ads also has a nifty little tracking tool called the ‘Adverts Manager’, which actively updates you on how your Facebook Adverts perform and how your budget is spent. You can also visit the Facebook Adverts Manager to manage your adverts and check their performance, which makes it much easier to tell that one sceptical CEO of a brand who isn’t ‘seeing results quickly enough’, that the budget for Facebook advertising is actually worth it.

But hey, we’re just a digital marketing agency, what do we know right?

Need to create an impact?

Talk to us

More Helpful Articles


When a business is looking to expand its digital presence, they call guys like us to fulfil this need.

Read More

Podcast with Lauren Haworth

We had our very first podcast recording with the incredibly talented Lauren Haworth

Read More

Beating the System: How Small Businesses Get Ahead of the Budget Dilemma

Jennifer Mesenbrink famously said "If you build it, you may still need AdWords" which in many ways is a testament to the power of paid media in today's marketing landscape. It's become almost impossible to push organic content without careful thought and some virality to kick-off the process - meaning a greater disparity between the haves and the have-nots in terms of initial budget and final outcome.

Read More

How To Grow Your LinkedIn Following

Do you want to establish brand credibility whilst building a cohesive network, and glean expertise from the top-notch talent in your industry? If yes, then LinkedIn should be the focus when it comes to how you and your business can flourish exponentially. Today, more than 30 million companies and 690 million members are using LinkedIn to market, connect and sell. 

Read More


"So, remember when you read that thing about how digital marketing and social media is about to boom?"

Read More

Get your free website visitor data report.

Get Yours Now
We helped Shiny Rock Polished to grow their brand awareness by 257% and their page following by 354% (from 2000 to 7080 followers).
We helped The Event Production Company to increase their website conversions by 150% and their landing page conversions by 8%.
Through funnel performance optimization, we took a global average cost per lead of $75 and turned it on its head to generate 187 leads for The Event Production Company at $17.81.