MARKETING

"we work with you to achieve clearly defined business objectives, generate leads, drive sales, and meet user needs."

CampaignsContentSocialCRMInbound Marketing Paid Media

Campaigns

Digital-first, channel-agnostic.

Marketing is all about the customer journey.It starts with a problem and aims to understand how users go about solving that problem when moving through the purchase process. 

Whether it’s paid, owned, or earned that you’re after, across, display, mobile, search, social, or experiential media, we work with you to achieve clearly defined business objectives, generate leads, drive sales, and meet user needs.

Our Campaign Services include:

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See what happens when you put your users first.

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Content

Control your message.

Reach and engage with your audience in newways through our three content units:
  • Content strategy: Maximise paid media, owned media, and earned channels with the right strategies for content creation, curation, and publishing.
  • Editorial services: Our team of writers, journalists, and producers can create all your brand content, including thought leadership, blog posts, news articles, white papers, social media posts, graphics, animations, videos, and more. Any topic, any platform; we’ve got you covered.
  • Grind: Our team of thinkers, producers, artists, and makers use technology in imaginative ways to deliver effective and captivating content for your brand, from live-action productions to photography and 3D design.

Our Content Services include:

Let’s produce something memorable.

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Social

Own the conversation.

What if you could navigate social conversations and favourably influence your brand’s perception? Do you think this could help grow your business? We do. 

Using audience insights and platform expertise, we help you to:
  • Grow our social communities on Facebook, LinkedIn, Instagram, and other platforms;
  • Nurture brand advocates in bloggers and other influencers;
  • Create and capitalise on cultural moments through social and marketing campaigns;
  • Establish strong relationships with journalists, bloggers, and other influencers to secure coverage in main stream and digital media.

Our Social Services include:

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CRM

Build lifetime value.

Your customers are the reason you exist. Show them some love by making every interaction personalised and relevant.

Our CRM strategy covers the entire customer life-cycle and includes:
  • Establishing a CRM vision,
  • Building a business case for CRM
  • Data and technology assessment,
  • Strategic roadmapping,
  • Communications and organisational planning,
  • Loyalty programmes,
  • Customer service, and
  • Customer data.

Our CRM Services include:

Increase customer satisfaction today.

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Inbound Marketing

Tap into the customer’s buying journey.

When using inbound marketing, you’re able to attract relevant traffic to your website using valuable and value-adding content as a lead magnet.

This way, you can take the customer on a journey of automated and targeted messaging, culminating in sales conversion.  

We specialise in the strategy behind this process, from goal-setting, through persona development and content, to automation, integration, monitoring and reporting.

Our Inbound Marketing Services include:

Transform interest into leads.

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Paid Media

Leveraging the enormous power of paid media

While we’re specialists in creating owned media and helping our clients to achieve earned media, we are also skilled in leveraging the enormous power of paid media. Our solutions increase visibility and traffic, fuel direct response marketing, and generate leads. 

We use the latest PPC, Display and Retargeting techniques, on best-in-class platforms, supported by data analytics and attribution modelling. All this produces real ROI.

Our Paid Media Services include:

Get the best lead for your buck.

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“It was a great pleasure working with theDigital Grind team.

They built an amazing website for us, and made it seem effortless. Brandon and Petra are both very professional and extremely helpful. We had tried other companies before, and none gave us the service like they did."

Byron Serrao - Africa Revealed Co-Founder

Schedule a strategy session with one of our expert consultants.

What you can expect from the session:

  • You'll get the core issue of your problem.
  • We'll discuss possible solutions.
  • You'll get a clear understanding of Digital Grind can implement those solutions.
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