We had our very first podcast recording with the incredibly talented Lauren Haworth

Lauren Haworth is a business professional who actively invests and works with NFT projects – but her experience is that most NFT projects out there don’t have any real, tangible impact in the world (and many are scams or pyramid schemes). We sat down with Lauren to unpack some of her hands-on experience with NFT investing, and to figure out why and how businesses should incorporate NFTs into their day-to-day operations. Lauren also shares her experience with Green Tokens, some practical insights into an NFT project she’s currently involved in that’s bringing education to underprivileged children, and how she makes sure she invests in credible, profitable NFT projects.
Resources mentioned in this episode: Investopedia
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Often, a big decision when starting a new software project is whether or not to outsource development or simply do it in-house. The most common reason for this concern to pop up is that companies have heard about bad experiences from friends or colleagues, or they’ve experienced it themselves.
After all, working with third parties can come with its challenges. But as with everything in life, proper planning prevents poor performance - and this applies to outsourcing tasks as much as it does to anything else.
How does this dilemma come about?
Upgrading software is a critical task for any modern business and can improve a company’s productivity by as much as 50%. Apart from this, new systems are more adaptable and have better security, a key factor in today’s data landscape.
According to Norton, one of the most used antivirus softwares in the world, new software and upgrades can help get rid of old flaws. Hackers and cybercriminals are constantly getting better and you should too, to make sure your company’s data and systems are safe and efficient.
In the same breath, companies don’t always have the resources to allocate time and internal spend to technical projects and need support, to a greater or lesser degree.
Every situation and every upgrade is different. It is vital for you to do a thorough analysis of your project, plan out your goals and timeline before deciding who’s going to be responsible for the task of upgrading - and to what extent they’re involved. Key decision-makers should ask themselves:
What is the scope of the upgrade or new development?
The most important question to find an answer to when upgrading your software is why you are doing it. The key objectives you use as a mark, serve as vital information for the development team, and can help you figure out priority and critical areas for development. This will impact the level of resources you need to continue and give you a basis for understanding when and what you can get help with.
Do you have the skillset, internally - and is it your core competency?
Sit down with your team and find out if they have the ability to develop the best possible software.
Building software is a complex process and the benefit of having an outside company is they can have access and knowledge on the latest technology that is being used. (Maxxor Blog) However, many companies don’t have in-house development teams because of the cost or demand for that kind of work on a monthly basis.
On the other hand, some companies do software development for other brands, as their core service offering and this presents an ethical and logistical dilemma. When a skill is your company’s core competency, outsourcing this skill makes your business vulnerable. In these cases, it’s best to enlist temporary or supporting development, rather than putting an entirely separate team on the project.

Do you have capacity?
Does your team have the ability and capacity to do this work while continuing to service your company on a daily basis? Very few businesses can afford a software team solely for building new products. This means that they are constantly dividing their time between your upgrades and their daily tasks.
Your team may have the skills and the experience to get this job done but do they have the capacity with everything else going on? If yes, then you could think about doing it in-house as a priority - even if the cost is higher than that of partnering with other developers. If no, then it may be more effective to look at outsourcing the work to some extent.
Is your internal infrastructure set up for partnerships?
Agility in the software world is key and can help create environments where partnering with service providers is easier. Without the right communications and data-sharing infrastructure, it will be a complex task to plug in new teams and can create a myriad of challenges when working with freelancers or other organizations.
If your internal infrastructure is not geared up for remote and collaborative working, you’re going to have a problem. In these instances, you need to factor in the costs of creating this environment, although the benefits can be two-fold for your business. If you can’t do this, starting in-house may be a more viable option.
What is your budget?
Budget constraints play a major role when going into a new project. And while the face value of one option may be cheaper, you need to take into account the cost of mistakes, setbacks, and not reaching the goals you want to achieve. Besides that, the training and infrastructure costs internally can add up fast and need to be considered.
It may seem cheaper to hire more staff but will you have work for them after this project is done? Further to that S&C says “Businesses cut down their development costs up to 50-60% when they turn to an outsourcing company”.
Typically, there is a lesser risk and cost associated with outsourcing, as you are not bound to permanently employ developers and not responsible for the overheads associated with third parties, however, in cases where they are too far removed from your team, you are likely to incur quality control and time costs.
Who can you outsource to?
There are many companies that offer software development services, but quality and competency are two important considerations. At Digital Grind, we’ve got an established team of digital experts who understand the software and user experience design landscape.
For example, we recently worked on a project with Moro Hub where we built a platform with an A-grade standard of accessibility. In that instance, the infrastructure existed for us to work together as a team and the result was an exciting new platform that could help Moro grow their brand awareness and continue to evolve. Their feedback? "Digital Grind developed our company's website, and they have done an excellent job. They developed a website that was more than our expectation and it is AAA accessible. They were very cooperative and accommodating; their flexibility in amending changes to meet our different stakeholder's requests was exceptional."
So, there are definitely instances where partnering or outsourcing your development can be beneficial to you and your organization. However, considering the checklist above, you will need the right processes and environment to make this achievable and should be aware of your core competencies - and the impact that outsourcing can have on your brand and clients.
When it’s not your game, it’s best to handoff to an all-star team. Speak to us

The cost of software development, upgrade and maintenance projects can be a sore point because they don’t come cheap. Whether you take-on the projects in-house or outsource them, there are technology and resourcing costs that can spiral when unmanaged, causing them to go over-budget.
As with any project, a quick return on investment is wanted from software projects. When your business is reliant on technology to run and be profitable, extended tech projects that don’t perform or deliver value fast are a thorn in the side of business continuity as well as the bottom line.
In Dubai, the cost of the average app development project ranges from $5 000 to $10 000. For complications and multi-feature app, prices shoot to between $267 000 and $360 000.
Need a website? For a small and simple business website, expect to pay in the region of $15 000. For a conversion or lead-focused website, the cost will be about $30 000, and $50 000 upwards for a complex, feature-rich website.
The average cost of a business software upgrade, from Enterprise Resource Planning and Customer Relationship Management systems to IT security, can range from a few thousand to hundreds of thousands of dollars, depending on the size and the type of business you are in.
Don’t underestimate the time and financial resources needed to build quality, functional software applications. There is a lot that goes into it and costs begin to stack-up when the project doesn’t perform or goes over-budget.
The Cost Performance Index is a measure of the financial effectiveness and efficiency of a project, and represents the amount of work completed for every monetary unit spent. Project managers can use CPI to measure the cost efficiency of software projects against the work actually completed for an early flag that budget or scope adjustments need to be made. Simply put, it is a way of demonstrating whether or not your project is on budget and performing.
Using the CPI will give you an honest view of the cost efficiency of budgeted resources as a ratio of earned value to actual costs.
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You can calculate the Cost Performance Index by dividing the Earned Value (EV) by Actual Cost (AC). When we talk about Earned Value (EV), we are talking about the amount of the task that is actually completed compared to what was planned to be done by a particular stage. It is expressed in terms of the budget set for the project. For instance, if the budget is $10,000 but only 20% of the work has been completed halfway through the six month project timeframe, then the EV is $2,000. The Actual Cost (AC) is the amount of money that has been spent on the task.
So, CPI = EV / AC
For example, if a project has an EV of $30 000 but the AC is $15 000, the CPI is 2.
But what does that mean?
CPI < 1 – a CPI that is less than one means the earning is less than the amount spent. You can say the project is over budget.
CPI > 1 – a CPI that greater than one means the earning is more than the amount spent. This is when you can happily say that the project is under budget.
CPI = 1 – a CPI equal to one means the earning and spending are equal. Everything is going according to plan and the project is performing well.
In this digital age, you know that technology not only enables your business but powers it. There is a downside though. Software needs constant maintenance and frequent upgrades. Don’t consider maintenance or upgrade projects as a nuisance. Instead, see upgrades as an investment into better efficiencies, seamless continuity, improved productivity, more features, greater functionality, happier employees, more engaged customers, tighter IT security and reduced risks. The list of rewards from optimised software goes on, and they translate into business growth. Maintaining your software systems will ensure that they are up-to-date, bug-free, cyber-secure and working as they should.
Budget, skills and resourcing constraints will impact the progress and ultimate success of your software projects, whether it’s a new app development or a website upgrade. Poor planning leads to slow progress and failing to reach the goals you want to achieve. You want a CPI equal to one or more if you want the most bang for your buck.
Not your forte? Hand it over. At Digital Grind we eat, sleep and drink this stuff. We have an established team of tech experts who understand the software development, maintenance and user experience design landscape. We also know that getting ROI on software projects is important to our clients. So planning and sticking to budget and project timelines is non-negotiable. We aim for a CPI of one or more on every project we undertake. Have a look at what we did for Moro Hub.
Got a goal or a project in mind? Start it now with Digital Grind.

In this digital era, creating applications that provide exceptional user experiences is vital for business success. As businesses shift their focus towards user-centric approaches, understanding the significance of UX (User Experience) and UI (User Interface) becomes paramount. Join us as we embark on a journey to explore the world of UX/UI and unveil how it can take your software applications to the next level.
In this blog, we will delve into the core principles of UX/UI design, shedding light on its impact on user satisfaction, efficiency, engagement, and brand perception. By adopting best practices and learning from real-world examples, you will gain insights on how to create intuitive and visually appealing interfaces that captivate and delight your users. So, let's dive in and discover the power of UX/UI design in shaping successful software applications. Get ready to unlock the potential of user-centered design and drive your business towards a competitive advantage.
Let's start by unraveling the world of UX/UI in software development. UX, or User Experience, encompasses the holistic experience that users have while interacting with a software application. It goes beyond aesthetics and delves into the realm of usability, accessibility, and overall satisfaction. On the other hand, UI, or User Interface, refers to the visual and interactive elements that users engage with on the software's interface.
Together, UX and UI form a dynamic duo, working hand in hand to create delightful and seamless experiences for users. UX focuses on understanding user needs, conducting research, and designing intuitive workflows that enable users to achieve their goals effortlessly. UI, on the other hand, adds the visual layer to the experience, incorporating visually appealing designs, clear navigation, and interactive elements that captivate and guide users through the application.
The significance of UX/UI in software development cannot be overstated. By prioritizing user-centered design principles, businesses can create applications that are not only visually appealing but also intuitive, efficient, and enjoyable to use. A well-crafted UX/UI design enhances user engagement, increases customer satisfaction, and ultimately drives business success.
In the following sections of this blog, we will explore the specific benefits of UX/UI in software development. From improved usability and increased conversions to enhanced brand loyalty and positive user perceptions, we will uncover how UX/UI design can elevate your software applications to new heights. So, let's dive deeper into the world of UX/UI and discover the transformative power it holds in shaping exceptional user experiences.
Let's explore the transformative benefits that good UX/UI design brings to software development. When businesses invest in creating exceptional user experiences, they unlock a myriad of advantages:
First and foremost, good UX/UI design enhances user satisfaction. By crafting interfaces that are intuitive, visually appealing, and easy to navigate, businesses create an environment where users feel at ease. When users can seamlessly accomplish their tasks without encountering roadblocks or confusion, they are more likely to develop a positive perception of the brand and remain loyal customers.
Furthermore, effective UX/UI design improves usability and efficiency. By carefully organizing information, implementing clear navigation, and optimizing workflows, businesses streamline the user experience. Users can effortlessly find what they need, complete tasks efficiently, and avoid unnecessary frustrations. This not only saves their time and effort but also contributes to a more enjoyable and productive experience.
Engaging users is another key benefit of good UX/UI design. Interfaces that incorporate visually appealing designs, interactive elements, and thoughtful animations capture users' attention and entice them to explore further. These engaging experiences create memorable moments and foster a sense of connection with the application, leading to increased user engagement and prolonged usage.
Moreover, good UX/UI design reduces the learning curve for new users. When interfaces are designed with user needs in mind, they guide users through complex functionalities and features, making the onboarding process smoother and more intuitive. By providing clear instructions, visual cues, and interactive elements, businesses empower users to quickly grasp the application's capabilities and become proficient users.
Beyond the immediate impact on user experience, good UX/UI design contributes to a positive brand perception. When users have a seamless and enjoyable experience with an application, they associate that positive experience with the brand behind it. A well-crafted user interface reflects the brand's commitment to innovation, user-centeredness, and attention to detail. It reinforces trust, enhances credibility, and contributes to a strong brand image.
Good UX/UI design in software development yields significant benefits. It enhances user satisfaction, improves usability and efficiency, increases user engagement, reduces the learning curve, and shapes a positive brand perception. By investing in creating exceptional user experiences, businesses not only delight their users but also gain a competitive edge in the market. So, let's embrace the power of UX/UI design and create software applications that captivate, engage, and leave a lasting impression on users.
In the next section, we will explore some practical strategies and best practices for incorporating effective UX/UI design into the software development process. By following these guidelines, businesses can ensure that their applications not only meet user expectations but exceed them. Let's dive into the world of UX/UI design and discover how to create software experiences that truly resonate with users.

To achieve effective UX/UI design, consider the following best practices:
By following these best practices, businesses can create software applications that not only meet user expectations but also exceed them. Prioritising user research, intuitive interfaces, accessibility, iterative design, and collaboration between designers and developers leads to applications that are user-friendly, engaging, and successful in the market.
Now let’s explore real-world examples of companies that have embraced UX/UI design principles in their software development process and reaped the benefits. These case studies will provide insights into how effective UX/UI design can drive business success and deliver exceptional user experiences.
Spotify: The music streaming giant has gained popularity not only for its vast music library but also for its user-friendly interface. Its personalised recommendations and easy navigation contribute to an enjoyable and personalised user experience.
Uber: Uber revolutionised the transportation industry with its user-centric approach. Its simple and intuitive interface allows users to request rides with just a few taps, ensuring a convenient and hassle-free experience.
Apple: Known for its sleek and intuitive products, Apple has consistently prioritised UX/UI design. From the seamless interactions on their iPhones to the user-friendly interfaces of their software applications, Apple has set the standard for exceptional user experiences.
These real-world examples demonstrate the power of effective UX/UI design in driving user engagement, satisfaction, and loyalty. By prioritising user needs, creating intuitive interfaces, and delivering delightful experiences, these companies have successfully captured the hearts of their users and gained a competitive edge in their respective industries.
Incorporating best practices in UX/UI design, businesses can create software applications that not only meet user expectations but also exceed them. By investing in user research, iterative design, accessibility, and collaboration between designers and developers, companies can develop applications that resonate with their target audience, drive user engagement, and ultimately contribute to their business success.
In today's digital landscape, prioritising UX/UI design in software development is essential for creating applications that resonate with users. By focusing on user satisfaction, efficiency, engagement, and brand perception, businesses can differentiate themselves from the competition. Embracing best practices and learning from successful case studies, such as those of Airbnb and Slack, can inspire and guide the creation of exceptional user experiences. Digital Grind understands the value of UX/UI design and can be your trusted partner in delivering software solutions that prioritise user-centric design principles. By investing in UX/UI expertise and adopting iterative design processes, businesses can create applications that meet user expectations and drive business success. Don't underestimate the power of UX/UI in software development; prioritise it to unlock the full potential of your applications and connect with your audience on a deeper level.