Digital Design: Best Practices for 2021

These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the be...

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These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the best route to go for many businesses because such websites aren’t always optimised to attract the right visitors and ultimately convert them to customers.

In addition, it’s important to stay ahead of competitors by making sure your business stands out to your target audience and in search engine results. By doing so, web traffic to your website will noticeably increase as your conversions follow suit.

A website should not only be aesthetically pleasing design-wise, but should be functional and versatile. Below is a list of the top digital design best practices for 2021 we believe will catapult your business to greater visibility and success.

  1. Easy navigation

When visitors click on your website, they shouldn’t struggle to find anything they are looking for. All the website’s elements need to be intuitive and logical, from headings and graphics to drop-down menus. 

Always try to view your website through the eyes of a first-time visitor. Is everything located where you could expect it to be? Are you able to keep track of which part of the website you are? With all the competition that’s out there, a visitor will simply move on if they see your website as too complex to navigate.

  1. Consistency is key

Keeping things consistent in digital design goes a long way in maintaining your brand identity. Customers associate a website’s brand with certain colours, logos and messaging. Make sure this is the case when people visit your website.

This doesn’t only hold true for design elements. The content also needs to have a consistent tone and value proposition. Having colours or content that are inconsistent creates confusion and that is something you want to avoid at all costs.

  1. CTA needs to be clear

Calls-to-action (CTAs) need to be clear and be seen by a visitor on first look. This can be achieved through a CTA button which lets them know where to go or what action to take next. Customers don’t need to return to your website at a later stage in order to convert. 

Also, your CTA has to be big, visible and available on the majority of your pages, not just the home page. It must stand out on the page it’s on, by having less elements around it. 

  1. Tell a story

Storytelling is one of the best ways of communicating powerful messages. In web design, it can be a conduit to deliver a message into the mind of the visitor: that they should buy your product or service.

It’s important to tell a story as this reinforces consistency, while keeping readers engaged. Having facts without a good story to follow makes them lose interest and move on to something better. Your website needs to follow a logical order that ultimately leads the visitor to your CTA or contact information.

  1. Less is more

Page visitors don’t want to be bombarded with a barrage of text, graphics and colours, such that they don’t know where to look first. It’s an important part of telling a story to only display essential information by eliminating any unnecessary text or graphics.

Keep text to a minimum by using fewer words, shorter sentences, shorter paragraphs and bullet points. Always use good content writing techniques that deliver your point across with as little words as possible and direct you to where you need to go next.

  1. Mobile-friendly

Just about half of all website traffic comes from mobile users. It’s a no-brainer why your website needs to be mobile-friendly to cater to this group of visitors. In fact, many developers have even gone a step further and are mobile-first.

The main advantage of creating responsive websites through mobile search engine optimisation (SEO) is that it raises their ranking on search engine results. This means that more people will be able to view your website regardless of the device they are using.

  1. SEO is king

SEO is undeniably one of the major and most popular best practices when it comes to digital design; every web designer has no option but to make it a priority. Always make sure that your website has relevant keywords that users typically input in search engines.

By using dynamic content, you can appeal to all possible visitors with various interests within your target market. By paying attention to tags, descriptions, sitemaps and using shorter URLs, your website can rank higher in search results.

  1. Accessibility

We live in a world where not all individuals possess the same abilities that enable them to successfully navigate a website. With 15% of the world having some form of disability, it’s necessary to make sure your website can accommodate their needs.

Simple changes can be made to websites, such as by enabling keyboard-only support. This is particularly useful for individuals with motor impairments. You could also increase access to those with visual impairments by using contrasting colours.

  1. Speed optimisation

This ties well with “less is more” due to the fact that websites with complex graphics take longer to load, which sends visitors off in search of greener pastures. A Google study noted that sites lose 53% of their visitors if they take more than three seconds to load—You don’t want that.

Web developers should prioritise file compression (particularly for media), using prefetching, and removing unnecessary fonts, CSS and JS files. Another upside is that your SEO rankings will be higher if your page loads faster.

  1. A/B testing

A/B or split testing shows two different versions of a web page to different audiences, then compares them to find out which one performs better, with a certain goal in mind. It helps to find out what works and what doesn’t.

This should be a continual process as your target users’ needs are constantly evolving. By focusing on noticeably popular web elements, you can increase website conversions. Besides, analytics are always welcome when it comes to design.

So here’s our CTA too

At Digital Grind, we offer bespoke digital design services for platforms, websites and web apps, encompassing user interface and user experience design techniques. We can give your brand a facelift using the best practices mentioned above, to turn customer success into advocacy. Talk to us!


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Brandon Busuttil
10 years immersion in the marketing, events and digital sectors, accompanied by an honours degree in Marketing Management. An unmistakable passion for connecting brands and people, fuelled by an entrepreneurial ‘make–it–happen’ approach to life.

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Discover the game-changing potential of cloud computing for scale-ups and enterprise brands. Explore the benefits and opportunities in our transformative blog.

Let's delve into the transformative power of cloud computing for scale-ups and enterprise brands. In the fast-paced business world, organisations are constantly seeking flexible and scalable solutions to meet their growing needs. Cloud computing has emerged as a game-changer, revolutionising the way businesses operate and scale their operations. In this blog, we will uncover the unique benefits that cloud computing brings to scale-ups and enterprise brands. By harnessing the power of cloud infrastructure, organizations can ignite innovation, optimise operational efficiency, and gain a competitive edge in the digital era. Join us as we explore the boundless possibilities that cloud computing offers to help businesses thrive and succeed in today's dynamic landscape.

What is Cloud Computing?

Imagine a world where businesses no longer need to worry about managing complex infrastructure or investing heavily in expensive hardware. That's where cloud computing comes in. Cloud computing is a game-changing technology that enables businesses to access a wide range of computing services over the internet, without the need for physical infrastructure.

In simple terms, cloud computing is like renting resources rather than owning them. It offers a vast array of services, including servers, storage, databases, networking, software, and analytics, all accessible through the cloud. This means that businesses can focus on their core operations and leave the technical complexities to the experts.

One of the greatest advantages of cloud computing is its scalability. Whether you're a growing scale-up or an established enterprise brand, the ability to scale resources up or down based on demand is invaluable. With cloud computing, you can easily adjust your computing resources to match the needs of your business, whether you're experiencing a sudden surge in traffic or planning for future growth.

Another key benefit of cloud computing is its cost-efficiency. Traditional on-premises infrastructure requires significant upfront investments in hardware, maintenance, and upgrades. Cloud computing eliminates these capital expenses and replaces them with a pay-as-you-go model. This means you only pay for the resources you use, making it a cost-effective solution for businesses of all sizes.

Moreover, cloud computing offers unparalleled flexibility and accessibility. With the cloud, your team can access data, applications, and services from anywhere, at any time, using any device with an internet connection. This fosters collaboration, empowers remote work, and enables your business to adapt to the ever-changing demands of the digital world.

Now that we have a clear understanding of what cloud computing is and how it benefits scale-ups and enterprise brands, let's delve deeper into the specific advantages it offers. In the following sections, we will explore how cloud computing drives innovation, enhances operational efficiency, and provides a competitive edge to businesses in today's digital landscape. Let's explore these benefits in more detail and discover how your organization can leverage the power of cloud computing to achieve growth and success.

Scalability and Flexibility

Scalability and flexibility are integral to the success of scale-ups and enterprise brands, and cloud computing excels in delivering these essential capabilities. Cloud providers offer a diverse range of resources that can be easily scaled up or down to meet the dynamic demands of a growing business. Whether it's managing sudden surges in website traffic, adapting to seasonal variations, or expanding into new markets, cloud computing provides the agility to effortlessly scale resources in a cost-effective manner. This inherent scalability eliminates the need for upfront infrastructure investments and empowers organizations to allocate resources precisely where they are needed most.

Moreover, cloud computing offers flexibility in terms of deployment models. Businesses have the flexibility to choose between public, private, or hybrid cloud environments, depending on their specific requirements and regulatory compliance considerations. This flexibility allows organizations to harness the benefits of cloud computing while maintaining control over sensitive data and critical applications. With the ability to select the most suitable deployment model, scale-ups and enterprise brands can confidently leverage the power of the cloud to drive innovation, streamline operations, and achieve a competitive edge.

The scalability and flexibility afforded by cloud computing empower businesses to seamlessly adapt to changing market conditions, scale their operations on-demand, and optimize resource allocation. This level of agility ensures that organizations can swiftly respond to evolving customer needs, efficiently manage growth, and stay ahead in today's highly competitive digital landscape. By embracing the scalability and flexibility of cloud computing, scale-ups and enterprise brands can position themselves for sustained success and drive their business to new heights.

As we have explored the scalability and flexibility offered by cloud computing, it's time to delve deeper into another key benefit that scale-ups and enterprise brands can leverage: cost optimization. By harnessing the power of cloud infrastructure, businesses can optimize their expenses, improve cost efficiency, and allocate resources strategically. Let's explore how cloud computing enables organizations to achieve cost savings while maintaining performance and driving innovation.

Cost Optimization

Cloud computing presents scale-ups and enterprise brands with valuable opportunities for cost optimization. Unlike traditional on-premises infrastructure, which often leads to the challenge of overprovisioning or underutilizing resources, cloud computing offers a flexible pay-as-you-go model. This means that businesses only pay for the resources they actually use, eliminating the need for significant upfront capital expenditures. With the ability to scale resources up or down as needed, organizations can optimize costs and achieve greater financial flexibility.

Moreover, cloud computing enables cost savings through economies of scale. Cloud providers possess extensive infrastructure resources and can distribute the costs among their customers, resulting in lower overall expenses compared to maintaining and managing on-premises infrastructure. The cloud's auto-scaling capabilities also play a significant role in cost optimization, allowing organizations to adjust resource allocation based on real-time demand. By avoiding overprovisioning during periods of low activity, businesses can effectively allocate their budget, redirecting resources to areas that fuel growth and innovation.

In addition to these direct cost savings, cloud computing offers indirect cost benefits. Organizations no longer need to invest in expensive hardware upgrades, maintenance, and physical security measures. The cloud provider assumes responsibility for infrastructure management, allowing businesses to focus their resources and efforts on core competencies and strategic initiatives. This streamlined approach not only reduces operational costs but also enhances operational efficiency and frees up valuable resources for innovation and business expansion.

With the significant cost optimization opportunities provided by cloud computing, let's now explore another critical aspect for scale-ups and enterprise brands: security and compliance. By leveraging cloud infrastructure, organizations can enhance their security measures, address compliance requirements, and safeguard their valuable data.

Security and Compliance

Security and compliance are paramount for scale-ups and enterprise brands, and cloud computing provides robust solutions to address these concerns. Cloud providers prioritize the protection of sensitive data and applications, employing advanced security controls, encryption, and access management to safeguard against cyber threats. Rigorous audits and compliance certifications ensure adherence to industry-specific regulations and standards.

By leveraging cloud computing, organizations gain access to a range of security tools and services that enable them to implement best practices. Network firewalls, intrusion detection systems, data encryption, and identity and access management solutions bolster security measures and defend against potential vulnerabilities. With these safeguards in place, organizations can fortify their security posture, mitigate risks, and meet compliance obligations.

In addition, cloud providers offer reliable data backup and disaster recovery solutions. Automated backups and geographically distributed data centers ensure that critical data is protected and can be quickly restored in the event of an outage or disaster. This resilience enhances business continuity and minimizes potential disruptions.

By embracing cloud computing, scale-ups and enterprise brands can enhance their security measures, meet compliance requirements, and confidently protect their valuable assets. The robust security features and comprehensive data protection provided by cloud providers empower organizations to focus on their core business activities with the peace of mind that their data is secure.

As scale-ups and enterprise brands recognize the critical importance of security and compliance, cloud computing emerges as a reliable solution to address these concerns. With its robust security measures, compliance certifications, and comprehensive data protection capabilities, cloud computing provides organizations with the tools and resources they need to ensure the integrity and security of their data. Transitioning to the next section, let us explore real-world examples and case studies that demonstrate the tangible benefits of cloud computing for scale-ups and enterprise brands. These examples will showcase how organizations have leveraged cloud computing to drive innovation, enhance scalability, optimize costs, and achieve significant business outcomes.

Real-World Examples and Case Studies

In the real world, numerous scale-ups and enterprise brands have embraced cloud computing to drive their growth and achieve operational excellence. Let's take a look at some notable examples:

Airbnb, the global accommodation marketplace, relies on cloud computing to handle the massive volume of bookings and interactions on their platform. By leveraging cloud infrastructure, Airbnb can seamlessly scale their resources to meet peak demand during holidays and events, ensuring a smooth and uninterrupted user experience. Cloud computing also enables Airbnb to expand into new markets rapidly and cost-effectively, fueling their global growth.

Netflix, the popular streaming service, harnesses the power of cloud computing to deliver high-quality video content to millions of subscribers worldwide. By leveraging the scalability and flexibility of the cloud, Netflix can handle sudden spikes in traffic during popular shows and maintain a reliable streaming experience for their users. Additionally, cloud computing empowers Netflix to innovate rapidly, experiment with new features, and personalize content recommendations, providing a highly personalized and engaging user experience.

Coca-Cola, the renowned global beverage company, migrated its IT infrastructure to the cloud, driving operational efficiency and cost reduction. By embracing cloud computing, Coca-Cola achieved significant savings in hardware and maintenance costs. The cloud's scalability and agility have allowed Coca-Cola to launch new digital initiatives and collaborate more effectively across its global operations, enhancing their overall efficiency and competitiveness.

These real-world examples highlight the tangible benefits of cloud computing for scale-ups and enterprise brands. By leveraging the scalability, flexibility, improved operational efficiency, cost optimization, and security features of cloud computing, organizations can drive their growth, enhance customer experiences, and stay ahead in today's competitive market. Let's now shift our focus to practical steps for getting started with cloud computing and harnessing its full potential for your business.

In conclusion, cloud computing offers a multitude of benefits for scale-ups and enterprise brands, and at Digital Grind, we go beyond being mere advisors. We become your trusted technology partner, providing not only guidance and expertise but also the full team needed to deliver comprehensive solutions.

Our team of skilled professionals will work hand in hand with your organization, understanding your unique requirements and challenges. We will collaborate closely to design and implement cloud computing solutions that align with your business objectives. From migration and optimization to security and ongoing support, we provide end-to-end services to ensure a seamless transition and continued success.

By partnering with Digital Grind, you gain access to a dedicated team of experts who are committed to your organization's growth and success. We will be there every step of the way, leveraging our deep understanding of cloud computing to drive innovation, enhance operational efficiency, and achieve your desired outcomes.

Don't settle for just advice. Choose Digital Grind as your trusted technology partner, and together, we will harness the full potential of cloud computing to propel your scale-up or enterprise brand to new heights. Contact us today to learn more about how we can deliver the solutions and expertise you need to thrive in the digital era. Let's embark on this transformative journey together.

We had our very first podcast recording with the incredibly talented Lauren Haworth

Lauren Haworth is a business professional who actively invests and works with NFT projects – but her experience is that most NFT projects out there don’t have any real, tangible impact in the world (and many are scams or pyramid schemes). We sat down with Lauren to unpack some of her hands-on experience with NFT investing, and to figure out why and how businesses should incorporate NFTs into their day-to-day operations. Lauren also shares her experience with Green Tokens, some practical insights into an NFT project she’s currently involved in that’s bringing education to underprivileged children, and how she makes sure she invests in credible, profitable NFT projects.

Resources mentioned in this episode: Investopedia

The cost of software development, upgrade and maintenance projects can be a sore point because they don’t come cheap. Whether you take-on the projects in-house or outs...

The cost of software development, upgrade and maintenance projects can be a sore point because they don’t come cheap. Whether you take-on the projects in-house or outsource them, there are technology and resourcing costs that can spiral when unmanaged, causing them to go over-budget.

As with any project, a quick return on investment is wanted from software projects. When your business is reliant on technology to run and be profitable, extended tech projects that don’t perform or deliver value fast are a thorn in the side of business continuity as well as the bottom line.

Here’s an idea of software project costs

In Dubai, the cost of the average app development project ranges from $5 000 to $10 000. For complications and multi-feature app, prices shoot to between $267 000 and $360 000. 

Need a website? For a small and simple business website, expect to pay in the region of $15 000.  For a conversion or lead-focused website, the cost will be about $30 000, and $50 000 upwards for a complex, feature-rich website. 

The average cost of a business software upgrade, from Enterprise Resource Planning and Customer Relationship Management systems to IT security, can range from a few thousand to hundreds of thousands of dollars, depending on the size and the type of business you are in.

Don’t underestimate the time and financial resources needed to build quality, functional software applications. There is a lot that goes into it and costs begin to stack-up when the project doesn’t perform or goes over-budget. 

Use the Cost Performance Index to measure project cost efficiency

The Cost Performance Index is a measure of the financial effectiveness and efficiency of a project, and represents the amount of work completed for every monetary unit spent. Project managers can use CPI to measure the cost efficiency of software projects against the work actually completed for an early flag that budget or scope adjustments need to be made. Simply put, it is a way of demonstrating whether or not your project is on budget and performing.

Using the CPI will give you an honest view of the cost efficiency of budgeted resources as a ratio of earned value to actual costs. 

The power of one

You can calculate the Cost Performance Index by dividing the Earned Value (EV) by Actual Cost (AC). When we talk about Earned Value (EV), we are talking about the amount of the task that is actually completed compared to what was planned to be done by a particular stage. It is expressed in terms of the budget set for the project. For instance, if the budget is $10,000 but only 20% of the work has been completed halfway through the six month project timeframe, then the EV is $2,000. The Actual Cost (AC) is the amount of money that has been spent on the task.

So, CPI = EV / AC 

For example, if a project has an EV of $30 000 but the AC is $15 000, the CPI is 2. 

But what does that mean?

CPI < 1a CPI that is less than one means the earning is less than the amount spent. You can say the project is over budget. 

CPI > 1a CPI that greater than one means the earning is more than the amount spent. This is when you can happily say that the project is under budget. 

CPI = 1a CPI equal to one means the earning and spending are equal. Everything is going according to plan and the project is performing well. 

The upside and downside of technology

In this digital age, you know that technology not only enables your business but powers it. There is a downside though. Software needs constant maintenance and frequent upgrades. Don’t consider maintenance or upgrade projects as a nuisance. Instead, see upgrades as an investment into better efficiencies, seamless continuity, improved productivity, more features, greater functionality, happier employees, more engaged customers, tighter IT security and reduced risks. The list of rewards from optimised software goes on, and they translate into business growth. Maintaining your software systems will ensure that they are up-to-date, bug-free, cyber-secure and working as they should. 

Hand it over

Budget, skills and resourcing constraints will impact the progress and ultimate success of your software projects, whether it’s a new app development or a website upgrade. Poor planning leads to slow progress and failing to reach the goals you want to achieve. You want a CPI equal to one or more if you want the most bang for your buck.

Not your forte? Hand it over. At Digital Grind we eat, sleep and drink this stuff. We have an established team of tech experts who understand the software development, maintenance and user experience design landscape. We also know that getting ROI on software projects is important to our clients. So planning and sticking to budget and project timelines is non-negotiable. We aim for a CPI of one or more on every project we undertake. Have a look at what we did for Moro Hub

Got a goal or a project in mind? Start it now with Digital Grind.