Overview

Going Digital with Kodak Alaris

In the midst of the pandemic, Digital Grind helped Kodak Alaris pivot their B2B marketing strategy to a digital-first approach. Our targeted tech campaign and five online live webinars generated 570 B2B marketing qualified leads for Kodak Alaris, allowing them to connect with their customers and promote their latest innovations.

services
UX / UI
Web Development
3D Design
tech
Figma
Adobe illustrator
Adobe Premier Pro
Industry
Technology
Problem

Adapting to the Pandemic

Kodak Alaris faced the challenge of adapting to the pandemic by finding a way to connect with their B2B customers. Live events were no longer an option, and they needed to find a new way to promote their products and services.

solution

Targeted Tech Campaign

Digital Grind implemented a targeted tech campaign to help Kodak Alaris connect with their B2B customers. Through our high-converting digital funnel and five online live webinars, we generated 570 B2B marketing qualified leads for Kodak Alaris, allowing them to effectively promote their latest innovations.

“Digital Grind was dedicated to our cause, looking into every detail to ensure that the campaign performed. There was always something happening and it was never a case of executing the campaign and saying ‘job done’. The team provided exceptional support, making themselves available almost 24/7. I would highly recommend Digital Grind.”
Samer M.
Regional Marketing Manager EMEA | Kodak Alaris

Features of
focus

User Experience Design
3D Design
Requirements Gathering
User Experience Design
3D Design
Requirements Gathering
User Experience Design
3D Design
Requirements Gathering
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solution

Targeted Tech Campaign

Digital Grind implemented a targeted tech campaign to help Kodak Alaris connect with their B2B customers. Through our high-converting digital funnel and five online live webinars, we generated 570 B2B marketing qualified leads for Kodak Alaris, allowing them to effectively promote their latest innovations.

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