Should you outsource software dev?

Often, a big decision when starting a new software project is whether or not to outsource development or simply do it in-house. The most common reason for this concern...

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Often, a big decision when starting a new software project is whether or not to outsource development or simply do it in-house. The most common reason for this concern to pop up is that companies have heard about bad experiences from friends or colleagues, or they’ve experienced it themselves.

After all, working with third parties can come with its challenges. But as with everything in life, proper planning prevents poor performance - and this applies to outsourcing tasks as much as it does to anything else. 

How does this dilemma come about?

Upgrading software is a critical task for any modern business and can improve a company’s productivity by as much as 50%. Apart from this, new systems are more adaptable and have better security, a key factor in today’s data landscape.

According to Norton, one of the most used antivirus softwares in the world, new software and upgrades can help get rid of old flaws. Hackers and cybercriminals are constantly getting better and you should too, to make sure your company’s data and systems are safe and efficient.

In the same breath, companies don’t always have the resources to allocate time and internal spend to technical projects and need support, to a greater or lesser degree.

5 Questions To Guide You

Every situation and every upgrade is different. It is vital for you to do a thorough analysis of your project, plan out your goals and timeline before deciding who’s going to be responsible for the task of upgrading - and to what extent they’re involved. Key decision-makers should ask themselves:

What is the scope of the upgrade or new development?

The most important question to find an answer to when upgrading your software is why you are doing it. The key objectives you use as a mark, serve as vital information for the development team, and can help you figure out priority and critical areas for development. This will impact the level of resources you need to continue and give you a basis for understanding when and what you can get help with.

Do you have the skillset, internally - and is it your core competency?

Sit down with your team and find out if they have the ability to develop the best possible software. 

Building software is a complex process and the benefit of having an outside company is they can have access and knowledge on the latest technology that is being used. (Maxxor Blog) However, many companies don’t have in-house development teams because of the cost or demand for that kind of work on a monthly basis. 

On the other hand, some companies do software development for other brands, as their core service offering and this presents an ethical and logistical dilemma. When a skill is your company’s core competency, outsourcing this skill makes your business vulnerable. In these cases, it’s best to enlist temporary or supporting development, rather than putting an entirely separate team on the project. 

Outsourced Software Development

Do you have capacity?

Does your team have the ability and capacity to do this work while continuing to service your company on a daily basis? Very few businesses can afford a software team solely for building new products. This means that they are constantly dividing their time between your upgrades and their daily tasks. 

Your team may have the skills and the experience to get this job done but do they have the capacity with everything else going on? If yes, then you could think about doing it in-house as a priority - even if the cost is higher than that of partnering with other developers. If no, then it may be more effective to look at outsourcing the work to some extent.

Is your internal infrastructure set up for partnerships?

Agility in the software world is key and can help create environments where partnering with service providers is easier. Without the right communications and data-sharing infrastructure, it will be a complex task to plug in new teams and can create a myriad of challenges when working with freelancers or other organizations.

If your internal infrastructure is not geared up for remote and collaborative working, you’re going to have a problem. In these instances, you need to factor in the costs of creating this environment, although the benefits can be two-fold for your business. If you can’t do this, starting in-house may be a more viable option. 

What is your budget?

Budget constraints play a major role when going into a new project. And while the face value of one option may be cheaper, you need to take into account the cost of mistakes, setbacks, and not reaching the goals you want to achieve. Besides that, the training and infrastructure costs internally can add up fast and need to be considered. 

It may seem cheaper to hire more staff but will you have work for them after this project is done? Further to that S&C says “Businesses cut down their development costs up to 50-60% when they turn to an outsourcing company”. 

Typically, there is a lesser risk and cost associated with outsourcing, as you are not bound to permanently employ developers and not responsible for the overheads associated with third parties, however, in cases where they are too far removed from your team, you are likely to incur quality control and time costs. 

Who can you outsource to?

There are many companies that offer software development services, but quality and competency are two important considerations. At Digital Grind, we’ve got an established team of digital experts who understand the software and user experience design landscape. 

For example, we recently worked on a project with Moro Hub where we built a platform with an A-grade standard of accessibility. In that instance, the infrastructure existed for us to work together as a team and the result was an exciting new platform that could help Moro grow their brand awareness and continue to evolve. Their feedback? "Digital Grind developed our company's website, and they have done an excellent job. They developed a website that was more than our expectation and it is AAA accessible. They were very cooperative and accommodating; their flexibility in amending changes to meet our different stakeholder's requests was exceptional."

So, there are definitely instances where partnering or outsourcing your development can be beneficial to you and your organization. However, considering the checklist above, you will need the right processes and environment to make this achievable and should be aware of your core competencies - and the impact that outsourcing can have on your brand and clients. 

When it’s not your game, it’s best to handoff to an all-star team. Speak to us 


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Brandon Busuttil
10 years immersion in the marketing, events and digital sectors, accompanied by an honours degree in Marketing Management. An unmistakable passion for connecting brands and people, fuelled by an entrepreneurial ‘make–it–happen’ approach to life.

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The cost of software development, upgrade and maintenance projects can be a sore point because they don’t come cheap. Whether you take-on the projects in-house or outs...

The cost of software development, upgrade and maintenance projects can be a sore point because they don’t come cheap. Whether you take-on the projects in-house or outsource them, there are technology and resourcing costs that can spiral when unmanaged, causing them to go over-budget.

As with any project, a quick return on investment is wanted from software projects. When your business is reliant on technology to run and be profitable, extended tech projects that don’t perform or deliver value fast are a thorn in the side of business continuity as well as the bottom line.

Here’s an idea of software project costs

In Dubai, the cost of the average app development project ranges from $5 000 to $10 000. For complications and multi-feature app, prices shoot to between $267 000 and $360 000. 

Need a website? For a small and simple business website, expect to pay in the region of $15 000.  For a conversion or lead-focused website, the cost will be about $30 000, and $50 000 upwards for a complex, feature-rich website. 

The average cost of a business software upgrade, from Enterprise Resource Planning and Customer Relationship Management systems to IT security, can range from a few thousand to hundreds of thousands of dollars, depending on the size and the type of business you are in.

Don’t underestimate the time and financial resources needed to build quality, functional software applications. There is a lot that goes into it and costs begin to stack-up when the project doesn’t perform or goes over-budget. 

Use the Cost Performance Index to measure project cost efficiency

The Cost Performance Index is a measure of the financial effectiveness and efficiency of a project, and represents the amount of work completed for every monetary unit spent. Project managers can use CPI to measure the cost efficiency of software projects against the work actually completed for an early flag that budget or scope adjustments need to be made. Simply put, it is a way of demonstrating whether or not your project is on budget and performing.

Using the CPI will give you an honest view of the cost efficiency of budgeted resources as a ratio of earned value to actual costs. 

The power of one

You can calculate the Cost Performance Index by dividing the Earned Value (EV) by Actual Cost (AC). When we talk about Earned Value (EV), we are talking about the amount of the task that is actually completed compared to what was planned to be done by a particular stage. It is expressed in terms of the budget set for the project. For instance, if the budget is $10,000 but only 20% of the work has been completed halfway through the six month project timeframe, then the EV is $2,000. The Actual Cost (AC) is the amount of money that has been spent on the task.

So, CPI = EV / AC 

For example, if a project has an EV of $30 000 but the AC is $15 000, the CPI is 2. 

But what does that mean?

CPI < 1a CPI that is less than one means the earning is less than the amount spent. You can say the project is over budget. 

CPI > 1a CPI that greater than one means the earning is more than the amount spent. This is when you can happily say that the project is under budget. 

CPI = 1a CPI equal to one means the earning and spending are equal. Everything is going according to plan and the project is performing well. 

The upside and downside of technology

In this digital age, you know that technology not only enables your business but powers it. There is a downside though. Software needs constant maintenance and frequent upgrades. Don’t consider maintenance or upgrade projects as a nuisance. Instead, see upgrades as an investment into better efficiencies, seamless continuity, improved productivity, more features, greater functionality, happier employees, more engaged customers, tighter IT security and reduced risks. The list of rewards from optimised software goes on, and they translate into business growth. Maintaining your software systems will ensure that they are up-to-date, bug-free, cyber-secure and working as they should. 

Hand it over

Budget, skills and resourcing constraints will impact the progress and ultimate success of your software projects, whether it’s a new app development or a website upgrade. Poor planning leads to slow progress and failing to reach the goals you want to achieve. You want a CPI equal to one or more if you want the most bang for your buck.

Not your forte? Hand it over. At Digital Grind we eat, sleep and drink this stuff. We have an established team of tech experts who understand the software development, maintenance and user experience design landscape. We also know that getting ROI on software projects is important to our clients. So planning and sticking to budget and project timelines is non-negotiable. We aim for a CPI of one or more on every project we undertake. Have a look at what we did for Moro Hub

Got a goal or a project in mind? Start it now with Digital Grind.


Even though we’ve seen the potential of AR to make our lives easier (in tech-focused sci-fi shows like Netlix’s Black Mirror), in the real world, a lot of the big glob...

Augmented reality (AR) and virtual reality (VR) have been synonymous with the worlds of gaming and entertainment over the past decade. And, while using AR has become much more mainstream, it started out as far back as 1968 as this obscure concept that people couldn’t quite get their heads around. Although, the term AR was only invented in 1990.

It is defined as “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (like a smartphone camera)”. VR, while the more popular cousin of AR, is a more immersive technology, as it completely blocks out the physical world.

Even though we’ve seen the potential of AR to make our lives easier (in tech-focused sci-fi shows like Netlix’s Black Mirror), in the real world, a lot of the big global brands have been rapidly adopting VR in their business models. For the tech-savvy entrepreneur, this is a very exciting opportunity that’s worth investing in and following through with.

AR in the real world

The two most common kinds of AR involve location-based realities and recognition features. You can easily access these from smartphones that have GPS, cameras and several other built-in sensors. 

An example of both location and recognition-based AR is the popular gaming app Pokémon GO. Since its hyped release in mid-2016, to masses of eager fans, it has continued to grow in user, from 84 million active users in the US (its main market) at launch to over 311 million in 2020, with billions of dollars spent by users on the app.

One of the contributing factors is the rapid worldwide adoption of smartphones over the past decade with over 3.8 billion users estimated in 2021—an all-time high. This number’s expected to keep growing over the next few years.

For entrepreneurs, this is the best time to harness the power of smartphones, by exploring ways to incorporate AR into their brand strategies. Think about how you’d like to see your brand from a user’s perspective, through their phone camera.

Global impact

AR can be applied to almost every sector, healthcare, automotive, industrial and entertainment. It has had a positive impact in multiple sectors, with usage continuing to grow each year in several major economies. The gaming sector continues to have the largest AR adoption share.

The economic impact of AR is undeniable, with its usage estimated to contribute over $450 billion to global GDP by 2030. When you combine this with VR, in what is known as mixed reality, the expected impact is even higher at over $1.5 trillion by 2030. 

The US holds the lion’s share of AR adoption and spending, with AR and VR expected to boost its GDP to the tune of $537 billion by 2030. Jobs will also be impacted, with an expected boost to over 2.3 million jobs by 2030.

Regions, such as the UAE, have seen rapid adoption of AR and VR, where its GDP is expected to be boosted by $4.1 billion by 2030 while enhancing almost 43,000 jobs. There’s no denying that shifting realities will play a major role in the future of our industry.

The world is changing, so take note

Technology keeps getting better each year, with devices becoming smaller, cheaper, faster and more powerful. At the same time, content is more engaging, with ultra-fast internet speeds making sharing easier.

In addition, consumer behaviour is changing, with one global study suggesting that 76% of consumers would rather spend their money on experiences than on material things. There are two major trends happening right now:

  • Experiences are better. Consumers want to say they did something rather than bought something. They should be able to remember your brand and the connections they made with other people through the experiences you helped create.

  • Mental health awareness is growing. Around the globe, brands and entrepreneurs have the opportunity to create AR experiences that lift the moods of their consumers, to help them deal with everyday stresses, depression and anxiety.

Consumers are also becoming more socially and environmentally aware.

Benefits of AR

Technology should always be expected to solve challenges rather than be a distraction from reality. Generally, using AR should transform the organisation by cutting costs and increasing efficiency,, making life easier. Let’s take a look at some examples of where AR can be applied in the real world to solve real problems.

  • Retail convenience: For salespeople, instead of moving around with printed brochures and catalogues, they can show potential customers a 3D version of their products using AR. This is especially good for products that are hard to move around.

With AR being a mainly informative technology, customers may also benefit through seeing prices and other details of products displayed on their screen, when they walk into a store with their smart device.

  • Customised user experience: With the growing emphasis on memories over things, providing personalised experiences becomes more important. People are using AR to watch ads in real-time, or watch shows of their favourite musician, right from their kitchen.

  • Training: This can be expensive, particularly where there’s a lot of equipment involved. AR helps by cutting down the need to travel or move around medical equipment, for example. Difficult medical procedures can be practiced by trainee physicians simultaneously, with limited restrictions.

Future of AR

While AR has been incorporated in the vehicle sector (through heads-up displays in some premium cars), this trend is expected to continue in the near future with adoption becoming more mainstream. New and improved smart glasses, such as rumoured Apple AR Glasses, are expected to enter the market at more affordable prices and stand a good chance of capturing the commercial market if this comes to pass.

Smartphones are expected to continue to lead the adoption of AR as they are found in almost every pocket. Holographic AR is expected to increase, particularly in areas like education. This is useful during a global pandemic, for example, with students viewing their instructor through a compatible device. 

As we can see, the opportunities for entrepreneurs are endless through AR. If you can find a mode of application that fits your business model - the sky's the limit.

Get in touch

Want to know more about how Digital Grind can help you up your AR game and create something your consumers will love? Contact us. 


Since the beginning of the digital age, circa the mid-20th century, society has slowly begun to harness the power of information technology. When computers became more...

Since the beginning of the digital age, circa the mid-20th century, society has slowly begun to harness the power of information technology. When computers became more portable and cheaper to manufacture, this meant that more people could access them. Mobile phones and device miniaturisation are continuing to make web accessibility more possible today.

Current statistics show that about 15% of the world's population is considered to be living with some sort of disability. While this is a significant proportion of the human race, it’s quite apparent that most technology is designed with the 85% in mind. 

Not only that, the web should be fully functional for every single person trying to access it, regardless of their software, hardware or location. Meeting this goal ensures accessibility isn’t exclusive to the majority.

What is web accessibility?

Web accessibility refers to the design and development of websites that are accessible to people living with disabilities. While there are various types of disabilities, there are some that make it difficult for some to access certain types of web content. 

Such individuals at times have to use assistive technologies to access it. Examples of these include screen readers, text-to-speech, screen enlargement, voice recognition and word prediction technologies. However, these technologies only work if the principles have been applied by the website creators.

The Web Content Accessibility Guidelines (WCAG) are some web accessibility guidelines provided by the World Wide Web Consortium’s (W3C) Web Accessibility Initiative (WAI). The current version of these guidelines is WCAG 2.1, although the newer versions 2.2 and 3 are still under draft.

Why web accessibility is important

People living with disability face a variety of disadvantages in their day-to-day living; one of these is web accessibility. When some individuals aren’t able to fully access the web, particularly due to its design, they are considered a part of the digitally excluded.

Disability inclusion aims to address the barriers posed by information and communication technology as this infringes on some of their basic rights. A person living with disability has a right to access any web service just as much as an able bodied individual.

Improving accessibility for your website helps to address any discrimination that it can potentially pose on people living with disability. Web accessibility means “that people with disabilities can equally perceive, understand, navigate, and interact with websites and tools.”

The four principles: POUR

There are four principles that should be the baseline for the design or development of a website to ensure accessibility. They can also be applied to any other information technology as well. A website should be perceivable, operable, understandable and robust:

  • Perceivable: When it comes to perceivability, this means that the content and user interface elements can be identified using human senses. Generally, vision is the primary one, since websites are usually meant to be read. Secondary senses include sound and touch.

A website or app should be built in a way that ensures that there is alternative access through other senses that may be diminished or missing. This is why there are video captions for those who are partially or completely deaf, for example.

  • Operable: A website’s user interface components (e.g buttons and controls) and any of its interactive parts should be accessible through multiple input tools. The site or app should not have interactions that the user is unable to perform.

The website should also allow for errors, making sure that the user has ample time to fix them. One example of operability is that a website should cater for those who might use only a keyboard, for example, and cannot use a mouse. 

  • Understandable: This refers to a website having consistency in formatting and having predictable patterns. Users should also be able to understand and remember how to navigate the website or app.

In addition, it should provide feedback to users, helping them with any errors. In fact, any potential errors a user may experience should be mitigated against through contextual help. 

  • Robust: For this principle, a website needs to be able to be interpreted well by multiple platforms, devices and other technologies, taking into consideration the functional limits of each of these. Users should have choice with regards to the technology they desire to use to interact with a website or app. Also, the coding needs to be clean to prevent errors.

How to become AAA compliant

There are currently three levels for web accessibility guidelines, according to the WCAG. These are levels A (basic), AA (intermediate) and AAA (optimal). The majority of organisations aim to achieve AA status. Compliance level AAA encompasses the standards of all three levels.

  • Level A aims to meet 25 criteria and is relatively easy to meet. However, these websites are usually difficult for people living with disabilities to use. In general, requirements include the ability to navigate using only a keyboard and having alternative text for content. 
  • Level AA has 38 criteria that the majority of people with or without disabilities have the ability to use. It includes criteria such as having a colour contrast of at least 4.5:1. In addition, alternative text should have meaning.

To become Level AAA compliant, you have to meet all 61 success criteria as provided by the WCAG. To help you, the WCAG provides a checklist

AAA sites are mainly aimed at maximising users and the criteria is very strict. This compliance level is aimed at enabling access to individuals with audiovisual impairments.

Some of the AAA criteria include having a colour contrast level of at least 7:1. In addition, there should be sign language interpretation of media content. Having a variety of accessibility tools is commonplace on AAA sites.

If you are considering a level of compliance you would like to meet, first try and figure out who your target users are. For example, if your website or app is meant for elderly users or those living with disability, then AAA compliance is the way to go.

So, choose a compliance level that suits the needs of both you and your audience. Start taking steps to understand what changes you need to make to your website using the chosen compliance level and watch your audience grow, while better serving your current users.

Author: Brandon Busuttil, MD, Digital Grind