These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the be...

These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the best route to go for many businesses because such websites aren’t always optimised to attract the right visitors and ultimately convert them to customers.
In addition, it’s important to stay ahead of competitors by making sure your business stands out to your target audience and in search engine results. By doing so, web traffic to your website will noticeably increase as your conversions follow suit.
A website should not only be aesthetically pleasing design-wise, but should be functional and versatile. Below is a list of the top digital design best practices for 2021 we believe will catapult your business to greater visibility and success.
When visitors click on your website, they shouldn’t struggle to find anything they are looking for. All the website’s elements need to be intuitive and logical, from headings and graphics to drop-down menus.
Always try to view your website through the eyes of a first-time visitor. Is everything located where you could expect it to be? Are you able to keep track of which part of the website you are? With all the competition that’s out there, a visitor will simply move on if they see your website as too complex to navigate.
Keeping things consistent in digital design goes a long way in maintaining your brand identity. Customers associate a website’s brand with certain colours, logos and messaging. Make sure this is the case when people visit your website.
This doesn’t only hold true for design elements. The content also needs to have a consistent tone and value proposition. Having colours or content that are inconsistent creates confusion and that is something you want to avoid at all costs.
Calls-to-action (CTAs) need to be clear and be seen by a visitor on first look. This can be achieved through a CTA button which lets them know where to go or what action to take next. Customers don’t need to return to your website at a later stage in order to convert.
Also, your CTA has to be big, visible and available on the majority of your pages, not just the home page. It must stand out on the page it’s on, by having less elements around it.
Storytelling is one of the best ways of communicating powerful messages. In web design, it can be a conduit to deliver a message into the mind of the visitor: that they should buy your product or service.
It’s important to tell a story as this reinforces consistency, while keeping readers engaged. Having facts without a good story to follow makes them lose interest and move on to something better. Your website needs to follow a logical order that ultimately leads the visitor to your CTA or contact information.
Page visitors don’t want to be bombarded with a barrage of text, graphics and colours, such that they don’t know where to look first. It’s an important part of telling a story to only display essential information by eliminating any unnecessary text or graphics.
Keep text to a minimum by using fewer words, shorter sentences, shorter paragraphs and bullet points. Always use good content writing techniques that deliver your point across with as little words as possible and direct you to where you need to go next.
Just about half of all website traffic comes from mobile users. It’s a no-brainer why your website needs to be mobile-friendly to cater to this group of visitors. In fact, many developers have even gone a step further and are mobile-first.
The main advantage of creating responsive websites through mobile search engine optimisation (SEO) is that it raises their ranking on search engine results. This means that more people will be able to view your website regardless of the device they are using.
SEO is undeniably one of the major and most popular best practices when it comes to digital design; every web designer has no option but to make it a priority. Always make sure that your website has relevant keywords that users typically input in search engines.
By using dynamic content, you can appeal to all possible visitors with various interests within your target market. By paying attention to tags, descriptions, sitemaps and using shorter URLs, your website can rank higher in search results.
We live in a world where not all individuals possess the same abilities that enable them to successfully navigate a website. With 15% of the world having some form of disability, it’s necessary to make sure your website can accommodate their needs.
Simple changes can be made to websites, such as by enabling keyboard-only support. This is particularly useful for individuals with motor impairments. You could also increase access to those with visual impairments by using contrasting colours.
This ties well with “less is more” due to the fact that websites with complex graphics take longer to load, which sends visitors off in search of greener pastures. A Google study noted that sites lose 53% of their visitors if they take more than three seconds to load—You don’t want that.
Web developers should prioritise file compression (particularly for media), using prefetching, and removing unnecessary fonts, CSS and JS files. Another upside is that your SEO rankings will be higher if your page loads faster.
A/B or split testing shows two different versions of a web page to different audiences, then compares them to find out which one performs better, with a certain goal in mind. It helps to find out what works and what doesn’t.
This should be a continual process as your target users’ needs are constantly evolving. By focusing on noticeably popular web elements, you can increase website conversions. Besides, analytics are always welcome when it comes to design.
So here’s our CTA too
At Digital Grind, we offer bespoke digital design services for platforms, websites and web apps, encompassing user interface and user experience design techniques. We can give your brand a facelift using the best practices mentioned above, to turn customer success into advocacy. Talk to us!
We grind digital tech to fuel brands and ignite possibility. Specialising in providing quick turnarounds, scalable solutions and piece of mind that your product are in the best hands to take your business and product to the next level.
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No matter the size of your organisation, achieving and maintaining a high level of operational efficiency is part of the success journey. Usually, striving for efficiency means that the organisation becomes more profitable.
The most successful organisations are always trying to improve the way they operate and finding new and innovative solutions that improve performance. They know the importance of making sure they stay ahead of the competition - at every step of the way.
Generally speaking, continuous process improvement (CPI) seeks to determine if an organisation’s business processes are meeting company goals. There are various tools that are used to achieve this fast - but getting the improvement part right is a little trickier. We’ll get into this in a minute, but first, let’s look at CPI’s application in software development.
For developers, CPI is an ongoing effort to improve products, services or processes through continuous testing and optimisation. This means that attention is put on making sure a business’ products are up-to-date, bug-free and secure. This process is done on a continuous basis as part of a developer’s maintenance protocols.
Changes are implemented either incrementally or in one fell swoop (also known as breakthrough improvement). The advantage of making incremental changes is that improvements are made almost as soon as they have been discovered.
Once these have been processed, the next step is to ensure that you constantly go back to reanalyse all processes throughout the lifecycle of the project and make additional changes. This is one of the pillars of an agile environment.
One of the most popular CPI models used is PDCA, which stands for Plan, Do, Check, and Act. By carefully going through these steps, the ongoing cycle of continuous improvement can be achieved as the model controls and regulates the processes.
One can also start by using business process mapping to visualise all the business processes that require monitoring and assigning responsible individuals. Below is a breakdown of the PDCA model.
Once a workable solution is implemented, it’s time to focus on the next identified urgent areas to improve and the same cycle repeats.
There are a host of benefits when it comes to using CPI for your brand. These ensure that the quality and integrity of the software is kept at a high level. Here are five key benefits:
CPI is a critical element of any software developer team, creating high quality products that stand the test of time while optimising business processes and achieving its goals. Standardisation is thus necessary in terms of implementation best practices.
Each improvement process needs to be thorough to maximise output and returns on investment. At Digital Grind, it's a part of who we are, as CPI and maintenance are implemented in our development projects.
We strive to ensure that your brand receives quality outputs that are adaptable and enhanced on an ongoing basis according to evolving needs. Start a development project with us. Our team is always ready to listen.

Lauren Haworth is a business professional who actively invests and works with NFT projects – but her experience is that most NFT projects out there don’t have any real, tangible impact in the world (and many are scams or pyramid schemes). We sat down with Lauren to unpack some of her hands-on experience with NFT investing, and to figure out why and how businesses should incorporate NFTs into their day-to-day operations. Lauren also shares her experience with Green Tokens, some practical insights into an NFT project she’s currently involved in that’s bringing education to underprivileged children, and how she makes sure she invests in credible, profitable NFT projects.
Resources mentioned in this episode: Investopedia

Technology has been evolving rapidly over the past few decades at an extraordinary speed most of us never thought possible. Technology currently has infinite uses and has impacted and improved the lives of global citizens, whether at home, work, in classrooms or leisure activities.
During 2020, businesses had to come face-to-face with the COVID-19 pandemic and the effects it had on all our livelihoods. For some, going through an intense digital transformation was the only way to allow employees to work remotely and maintain productivity in response to the lockdowns restrictions.
Software developers were at the forefront of this change, and their teams had to start incorporating functionality that enabled social engagement. Some of them had their work cut out for them, having to quickly adapt in such an agile environment to their customers' new and growing needs.
Now that we’re in 2021, more people have grown to appreciate the importance of software development. There are a number of trends that have been seen in the software development industry. We’ll discuss some of these below and the future outlook.
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The increasing demand for digital solutions by businesses around the globe meant companies had to hire developers to transform their business models, particularly through e-commerce. Developers increased in demand by 25% between 2019 and 2020, and job portals around the globe are continuing to see a rapid recruitment boom.
While other industries and sectors started to teeter on the brink of collapse, software development continued on an upward trend during the pandemic. This trend is expected to continue over the next decade as new opportunities continue to come out of this industry.
In fact, what is evident is that developers who upskill themselves in various emerging technologies will benefit most from this trend. The top skills that will be in demand going into the future will be IT automation, and AI and machine learning. With the number of tech startups also on an upward trend, the future looks promising for software development.
Due to the pandemic, businesses everywhere were forced to both digitise and digitalise. Software developers had to respond to this call and became more flexible by collaborating on projects more remotely than ever before.
Where developers were used to running projects mostly in person, they had to now adapt to a hybrid work approach. This has seen a reduction in meeting lengths as teams aim to become more efficient in the wake of increasing workloads.
Things are constantly changing, as the year 2020 has shown. This has necessitated the use of an agile approach on workstreams. With the emerging in-demand coding skills, self-teaching is becoming another major trend in the industry to keep up with the rapid transformation.
As software teams are now working remote-first, most development projects have now moved to the cloud, incorporating social and collaborative tools. Value stream management software will help drive agility right now and going forward. The cloud computing market is forecast to grow 18% in 2021, with the trend set to continue over the next five years.
The focus on cloud-native skills will gain more importance going into the future and this will be supported by virtual colocation infrastructure which allows for scalability to cope with the increased agility. The scalability offered by the Cloud is allowing developers to adjust to ever changing demand.
Sectors such as tourism, travel and hospitality experienced reduced demand. Scalability allowed some to reduce their server needs without bearing the full costs of a physical data centre.
Agility and the shift to cloud infrastructure has led to an increased demand for full-stack developers to support the flexibility requirements and increasing software development needs. If you haven’t already migrated to the Cloud, then this is the best time to start looking at some options that can benefit your organisation.
As organisations scrambled to adopt digital solutions in 2020, developers were left with higher workload. This led to an increase in low-code products that could be quickly deployed and free up developer capacity.
These low-code solutions are easily scalable and components can be reused on multiple clients. This is particularly useful given that the demand for developers is surpassing the ability of recruiters to fill vacancies. One example of these solutions is the Bubble platform.
Low-code and no-code allow for rapid development and deployment of web apps primarily. People with great ideas will benefit mostly from these developments, speeding up their implementation. Going forward, this market segment is expected to continue on a positive uptick, powered by the Cloud.
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Trends currently show that AI and machine learning will be at the forefront of software development automation going into the future. This will particularly be of benefit in test automation, helping to identify problems faster through natural language processing.
AI helps make more informed decisions as it can provide predictive analytics, ultimately improving user experience. You may need to start thinking whether you think you might need to find a software developer to help incorporate AI to speed up business processes and get ahead of your competition.
What is certain is that 5G was one of the most talked about topics in 2020, mostly for all the wrong reasons. Now that the dust has mostly settled, 5G is set to contribute to the rapid growth of software solutions.
5G is expected to have a 15% share of the global mobile industry by 2025. The outstanding speeds that can be achieved using this mobile technology, among several benefits, provide endless possibilities for developers.
For those looking to incorporate AR and VR in their business, the speeds provided by 5G will be a perfect fit as they are resource-intensive technologies. In addition, the growing trends of progressive web apps and IoT will continue in 2021 and beyond. Their development and use will be enhanced even further by 5G technology.
The technology trends we witnessed starting in 2020 are expected to continue to grow in the long run. One thing for sure is that life will never be the same again as before the pandemic.
Are you future-looking and thinking of jumping onto one of these trends for your business? If you were searching for software development experts, then look no further. Whether it’s app or web development, e-commerce solutions, AR and VR, or getting insights from your data, to name a few, talk to Digital Grind. We’ve got you covered.