How DevOps can help your business

Discover the transformative power of DevOps in software development. Explore collaboration, efficiency, and continuous improvement.

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Introduction

DevOps is a transformative approach to software development that has gained significant traction in the modern business landscape. It focuses on breaking down the traditional silos between development and operations teams to foster collaboration, efficiency, and continuous improvement. In this blog, we will delve into the world of DevOps and explore how its practices can benefit businesses.

What is DevOps?

DevOps is a software development approach that combines development (Dev) and operations (Ops) teams to streamline the software delivery process. It aims to break down the traditional barriers between these teams and promote collaboration, communication, and shared responsibility throughout the development lifecycle.

At its core, DevOps is guided by several principles and objectives. First, it emphasizes close collaboration and integration between development and operations teams, ensuring that both sides work together seamlessly to achieve common goals. This collaboration eliminates the traditional handoffs and silos that often lead to delays, miscommunication, and inefficiencies.

Another key principle of DevOps is the automation of processes. By automating tasks such as code deployment, testing, and infrastructure provisioning, DevOps enables faster and more reliable software delivery. Automation reduces the risk of human error and accelerates the feedback loop, allowing teams to iterate and improve their software continuously.

DevOps also places a strong emphasis on continuous improvement. It encourages teams to adopt a culture of learning, experimentation, and feedback. By continuously assessing and optimizing processes, DevOps teams strive for greater efficiency, quality, and customer satisfaction.

By bridging the gap between development and operations, DevOps fosters collaboration and efficiency. Development teams gain a deeper understanding of operational challenges and considerations, while operations teams become more involved in the development process, providing valuable insights and feedback. This close collaboration leads to faster feedback cycles, quicker issue resolution, and ultimately, the delivery of high-quality software products that meet user needs and exceed expectations.

Streamlined Development and Deployment

DevOps practices bring significant improvements to software development and deployment cycles, enabling organizations to deliver software faster and more frequently. This streamlined approach offers numerous benefits, including increased productivity, shorter time-to-market, and improved software quality.

Continuous integration (CI) is a fundamental DevOps practice that involves regularly merging code changes into a shared repository. This process allows development teams to detect and address integration issues early on, promoting collaboration and reducing the risk of conflicts. By automating the CI process, developers can build, test, and validate their code changes quickly and efficiently.

Continuous delivery (CD) builds upon CI by automating the release process, allowing organizations to deliver software updates more frequently and reliably. With CD, software changes undergo a series of automated tests and checks before being deployed into production. This ensures that only stable and tested code reaches the end-users, reducing the likelihood of bugs and issues. The ability to deploy software updates rapidly and consistently gives organizations a competitive edge in rapidly evolving markets.

Automated testing is an essential component of DevOps practices, enabling organizations to achieve efficient and reliable software releases. Automated tests, including unit tests, integration tests, and performance tests, are executed automatically as part of the CI/CD pipeline. By automating the testing process, organizations can detect bugs and issues early, ensuring the software's functionality, stability, and performance. This reduces the need for manual testing, saves time, and improves the overall quality of the software.

By adopting DevOps practices, organizations can streamline their development and deployment processes, allowing for faster and more frequent software releases. Continuous integration, continuous delivery, and automated testing contribute to efficient and reliable software releases, empowering organizations to meet customer demands, respond to market changes, and stay ahead of the competition.

Enhanced Collaboration and Communication (200-250 words)

DevOps practices promote improved collaboration and communication among cross-functional teams, breaking down silos and fostering a culture of shared responsibilities. By promoting collaboration and knowledge sharing, DevOps enables teams to work together more effectively, resulting in improved efficiency and better outcomes.

One of the key benefits of DevOps is the breaking down of silos that traditionally exist between development, operations, and other teams involved in the software development lifecycle. DevOps encourages these teams to work together, share their expertise, and collaborate on decision-making processes. This collaborative approach helps to eliminate bottlenecks and delays caused by fragmented workflows, resulting in faster and more efficient development cycles.

By fostering shared responsibilities, DevOps encourages teams to take ownership of the entire software development and deployment process. Rather than operating in isolated silos, individuals across different functions collaborate and contribute to the success of the project. This shared responsibility mindset promotes a sense of accountability and empowers team members to make informed decisions that benefit the overall project.

Knowledge sharing is a fundamental aspect of DevOps culture. It encourages team members to openly share their knowledge, skills, and experiences with one another. This knowledge sharing helps to spread best practices, learn from past experiences, and avoid repeating mistakes. It also promotes continuous learning and professional development within the team.

Feedback loops play a vital role in DevOps collaboration and communication. By establishing feedback mechanisms, teams can collect insights, identify areas for improvement, and address any issues or bottlenecks promptly. Feedback loops enable teams to iterate and refine their processes continuously, leading to continuous improvement and higher quality outcomes.

Scalability and Flexibility

DevOps practices facilitate scalability and flexibility in meeting changing business demands. By adopting DevOps principles, organizations can leverage technologies such as infrastructure as code (IaC) and cloud computing to achieve efficient resource allocation and scale their systems as needed.

Infrastructure as code (IaC) is a fundamental concept in DevOps that allows infrastructure provisioning and management through code rather than manual processes. With IaC, organizations can define and manage their infrastructure using configuration files, scripts, or declarative code. This approach provides several benefits for scalability and flexibility. It allows for the rapid provisioning of infrastructure resources, enabling teams to scale up or down their infrastructure based on demand. Additionally, IaC ensures consistency and reproducibility, as the infrastructure configuration is version-controlled and can be easily replicated across different environments.

Cloud computing plays a pivotal role in the scalability and flexibility enabled by DevOps. Cloud platforms offer on-demand access to a vast array of computing resources, including virtual machines, storage, and networking. By leveraging cloud services, organizations can scale their infrastructure resources dynamically, adjusting capacity based on real-time demands. This elasticity allows businesses to handle spikes in traffic, accommodate growth, and optimize resource utilization.

Furthermore, cloud platforms provide additional services and tools that support scalability and flexibility. For example, auto-scaling features automatically adjust resources based on predefined rules or metrics, ensuring optimal performance and cost-efficiency. Load balancers distribute traffic across multiple instances, preventing bottlenecks and enhancing scalability. Database scaling options enable organizations to handle increasing data volumes without compromising performance.

In combination, infrastructure as code (IaC) and cloud computing provide organizations with the ability to scale their infrastructure resources quickly and efficiently. DevOps practices leverage these technologies to ensure that businesses can adapt to changing demands, handle increased workloads, and optimize resource allocation, ultimately enabling them to deliver products and services more effectively and meet customer expectations.

Improved Stability and Reliability

DevOps practices contribute to improved stability and reliability of software systems. By implementing proactive monitoring, automated error detection, and efficient incident response, organizations can ensure high system availability and deliver a seamless and dependable experience to their users.

Proactive monitoring is a critical aspect of maintaining system stability. DevOps teams implement monitoring tools and practices to gather real-time data on system performance, resource utilization, and user behavior. This enables them to identify potential issues or bottlenecks before they escalate, allowing for prompt action and proactive optimization. Through continuous monitoring, organizations can ensure that their systems are running optimally, anticipate potential problems, and make informed decisions to prevent service disruptions.

Automated error detection is another essential component of maintaining system stability. DevOps practices encourage the implementation of automated testing and quality assurance processes, including unit tests, integration tests, and performance tests. By automating the detection of errors and inconsistencies, organizations can identify issues early in the development cycle and address them proactively. This reduces the likelihood of critical issues reaching production environments, minimizing downtime and enhancing system reliability.

Efficient incident response is essential for ensuring high system availability. DevOps teams establish incident response procedures and workflows to handle potential disruptions effectively. By having well-defined incident management processes, organizations can respond swiftly to incidents, minimize downtime, and restore services promptly. DevOps practices also emphasize post-incident analysis and learning, enabling teams to identify root causes, implement preventive measures, and continuously improve system stability and reliability.

By integrating proactive monitoring, automated error detection, and efficient incident response into their DevOps practices, organizations can enhance the stability and reliability of their software systems. This leads to improved system availability, reduced downtime, and ultimately, a better user experience. The focus on continuous improvement and proactive measures ensures that businesses can deliver reliable and dependable services to their customers, building trust and loyalty in the process.

Cost Optimization

DevOps practices can lead to cost optimization by minimizing wasteful processes and improving resource utilization. By leveraging cloud-based infrastructure and automated provisioning, organizations can reduce infrastructure costs and optimize their spending.

DevOps practices eliminate wasteful processes by streamlining workflows and automating repetitive tasks. Continuous integration and continuous delivery (CI/CD) pipelines remove manual handoffs and reduce the risk of errors and delays. By automating tasks such as code builds, testing, and deployments, organizations can save time and resources, resulting in cost savings.

Cloud-based infrastructure is a key enabler of cost optimization in DevOps. Cloud platforms offer flexible and scalable infrastructure resources on a pay-as-you-go basis. This eliminates the need for upfront investments in physical hardware and allows organizations to scale resources up or down based on demand. By leveraging cloud services, businesses can avoid the costs associated with managing and maintaining on-premises infrastructure, leading to significant cost savings.

Automated provisioning, facilitated by infrastructure as code (IaC), further contributes to cost optimization. With IaC, organizations can define and provision infrastructure resources programmatically, reducing the time and effort required for manual setup. This automation ensures consistent and reproducible infrastructure deployments while minimizing the risk of errors. By automating the provisioning process, organizations can optimize resource allocation, avoid overprovisioning, and reduce unnecessary costs.

By adopting DevOps practices, organizations can optimize costs by eliminating wasteful processes, leveraging cloud-based infrastructure, and automating provisioning. These practices not only improve resource utilization but also reduce infrastructure costs, leading to overall cost savings for the organization. By focusing on cost optimization alongside development and operational efficiency, DevOps enables businesses to achieve a balance between maximizing value and minimizing expenses.

Security and Compliance

DevOps practices address security concerns and compliance requirements by integrating security measures throughout the development lifecycle and implementing security-focused testing and monitoring.

DevOps promotes a proactive and holistic approach to security. Security considerations are embedded into every stage of the development process, from design and coding to testing and deployment. By implementing secure coding practices, conducting regular security assessments, and performing vulnerability scans, organizations can identify and mitigate potential security risks early on. This helps in reducing the chances of security breaches and ensuring the confidentiality, integrity, and availability of data.

Continuous integration and continuous delivery (CI/CD) pipelines in DevOps enable the automated execution of security-focused tests. This includes static code analysis, vulnerability scanning, and penetration testing. These tests help identify security vulnerabilities and weaknesses in the application code and infrastructure configuration. By addressing these issues in a timely manner, organizations can proactively improve the security posture of their systems.

Monitoring and incident response are also essential components of a secure DevOps practice. By implementing robust monitoring and logging mechanisms, organizations can detect and respond to security incidents promptly. Real-time monitoring helps identify unauthorized access attempts, unusual behavior patterns, or potential breaches, allowing organizations to take immediate action to mitigate risks and prevent further damage.

In addition, DevOps teams ensure compliance with industry-specific regulations and standards. By aligning development and operations processes with compliance requirements, organizations can demonstrate adherence to security and privacy guidelines. This includes implementing access controls, encryption measures, and audit trails to protect sensitive data and meet regulatory obligations.

By adopting DevOps practices, organizations can address security concerns and compliance requirements effectively. By integrating security measures throughout the development lifecycle, implementing security-focused testing and monitoring, and ensuring compliance with industry standards, DevOps teams can build secure and compliant software systems. This approach enhances the organization's ability to protect sensitive data, maintain customer trust, and meet regulatory obligations.

Real-World Examples and Case Studies

Real-world examples and case studies showcase the successful implementations of DevOps in various industries. These examples demonstrate the tangible benefits and outcomes achieved by organizations that have embraced DevOps practices.

One notable example is Netflix, a leading provider of streaming services. By adopting a DevOps culture, Netflix has transformed the way video streaming services operate. They have achieved rapid deployment, continuous integration, and continuous delivery. Through automation and infrastructure as code, Netflix can deliver new features and updates to millions of subscribers worldwide seamlessly. This has led to improved customer satisfaction, increased availability, and a highly scalable platform.

Another example is Etsy, a popular e-commerce marketplace. Etsy implemented DevOps practices to enhance collaboration and accelerate software delivery. By adopting continuous integration and deployment, they reduced the time from code commit to production deployment from weeks to hours. This resulted in faster feature releases, shorter feedback loops, and increased customer engagement. Etsy's DevOps implementation also led to improved stability, with a significant reduction in production incidents.

Amazon, a leading global e-commerce platform, has leveraged DevOps to achieve unparalleled scalability and reliability. Their use of infrastructure as code and automated deployment pipelines allows them to handle massive traffic loads during peak shopping seasons. By embracing DevOps, Amazon can rapidly innovate, experiment with new features, and quickly respond to customer demands. This has solidified their position as a trusted and customer-centric online marketplace.

Capital One, a prominent financial services company, embraced DevOps to improve software delivery and enhance customer experience. By implementing continuous integration and delivery, they reduced their time to market for new features and products. This resulted in faster innovation cycles, improved customer satisfaction, and increased competitiveness in the financial industry.

These real-world examples highlight the tangible benefits achieved through successful DevOps implementations. Organizations have experienced faster time to market, improved software quality, enhanced collaboration between teams, and increased operational efficiency. The flexibility, scalability, and reliability enabled by DevOps practices have proven instrumental in driving business success across various industries.

Getting Started with DevOps

Getting started with DevOps requires careful planning and a strategic approach. Here are some practical tips to help businesses embark on their DevOps journey:

  1. Assess your current state: Evaluate your existing development and operations processes, identify pain points, and determine areas for improvement. This assessment will provide a baseline for your DevOps transformation.
  2. Define your goals: Clearly define the objectives you want to achieve with DevOps. Whether it's faster software delivery, improved collaboration, or enhanced customer satisfaction, having well-defined goals will guide your implementation.
  3. Foster a culture of collaboration: DevOps is not just about tools and processes; it's a cultural shift. Encourage collaboration, communication, and shared responsibilities between development and operations teams. Break down silos and promote cross-functional teamwork.
  4. Invest in training and upskilling: Provide training and resources to empower your teams with the skills and knowledge necessary for DevOps. This includes learning automation tools, version control systems, and continuous integration/delivery practices.
  5. Embrace automation: Automate repetitive tasks, such as builds, testing, and deployments, to eliminate manual errors and improve efficiency. Implement infrastructure as code (IaC) to enable automated provisioning and configuration management.
  6. Select the right tools: Choose tools that align with your DevOps goals and support your technology stack. This may include version control systems (e.g., Git), continuous integration tools (e.g., Jenkins), and configuration management tools (e.g., Ansible).
  7. Start with small, incremental changes: DevOps transformation is a journey, not a one-time event. Begin by implementing DevOps practices in a specific project or team, and gradually expand across the organization. Learn from each iteration and continuously improve.

By following these tips, businesses can lay a solid foundation for their DevOps journey. Remember, DevOps is not a one-size-fits-all approach, so tailor your implementation to suit your organization's unique needs and goals. With the right mindset, commitment, and the support of your teams, you can unlock the numerous benefits of DevOps and drive business success.

Conclusion

In conclusion, DevOps practices have become essential for businesses looking to achieve faster, more efficient software delivery and improved overall performance. By adopting DevOps methodologies, businesses can unlock a range of benefits, and partnering with Digital Grind can help you navigate this transformation with ease.

At Digital Grind, we have a team of experienced professionals who specialize in DevOps implementation. Our expertise and industry knowledge allow us to guide businesses through the process of adopting DevOps practices, ensuring a seamless transition and optimal results.

By working with Digital Grind, you can leverage our deep understanding of DevOps principles and tools to streamline your development and deployment processes. We can help you implement continuous integration and continuous delivery, automate testing and monitoring, and establish efficient collaboration and communication channels across your cross-functional teams.

Additionally, our team is well-versed in infrastructure as code (IaC) and cloud computing, enabling us to assist you in scaling your resources effectively and optimizing costs. With our security-focused approach, we prioritize integrating security measures throughout the development lifecycle, ensuring your systems are robust, compliant, and protected against potential threats.

Partnering with Digital Grind means gaining a trusted advisor who will tailor DevOps practices to your unique business requirements. We offer comprehensive support, training, and ongoing guidance to help you embark on your DevOps journey with confidence. Let us help you unlock the full potential of DevOps and propel your business to new heights of success. Contact us today to learn more about how we can assist you in adopting DevOps practices and achieving your software development goals.

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The web is a fast-paced and ever-changing medium. There are new trends popping up all the time, new browser releases to contend with, and new frontend frameworks to le...

The web is a fast-paced and ever-changing medium. There are new trends popping up all the time, new browser releases to contend with, and new frontend frameworks to learn.

It can be hard to keep up with all that's happening in our industry. When your job depends on your knowledge of what's new in web development — whether you're a developer or designer — it's especially important that you understand what's current so you don't miss anything that could impact your business or life.

The only constant is change

Web development is constantly evolving. As new technologies emerge and more and more devices are being used to access the web, web developers have to keep up with the latest trends in order to create websites that perform well and look great. Let’s take a look at what’s poignant at the moment:

Accelerating menial tasks

Sometimes the greatest innovations come in simple changes to existing mechanisms, where small changes mean big benefits. We know that consumers value speed, which is evidenced by drop-off rates on sites that take more than 3 seconds to load. As much as 40 percent of your audience will leave when your webpage doesn’t load instantly. This is just one example of many, where consumers expect instant feedback and gratification when interacting with your brand online. In light of this, the growing trend towards accelerating menial tasks is becoming a standard. This is true for both consumer-facing content as well as internal platforms and web developers will be expected to get the basics right before branching off into novelty. 

Perfecting e-commerce user experience

Historically, developers were largely in control of creating a user experience by dictating formats for websites and online platforms. When marketers started to understand the importance of user experience design - new roles emerged in the strategy and creative sphere that blended design with creating a consumer journey. Now, developers and designers are part of increasingly hybrid disciplines, where both are required to work together to generate user interfaces. A prevalent trend is for front-end developers to automatically suggest interface mechanisms, while designers with basic development knowledge are more in demand than ever. Today, the prototyping process is a combined effort and will increasingly merge as design and development overlap in terms of meeting consumer expectations.  

Everyday artificial intelligence

AI was once thought of as a concept only meant for sci-fi movies, but has evolved from just theory and cinematic special effects to everyday use. The use of machine learning and natural language processing techniques has improved drastically, faster than previously thought possible. It may seem that the sky's the limit at this point. Current trends indicate that chatbots will continue to feature as a marketing tool for many web developers. The chatbot market is growing at a rapid pace and is expected to reach $83 billion in 2021. Another current AI trend is its use in predictive analytics. Machine learning is being applied to better understand consumer behaviour so as to target them more efficiently. This leads to increased customer acquisition as learned patterns assist in the personalisation of targeted content. 

One-pagers

These types of websites are a controversial topic in the marketing world, because while it means less code, easier experimentation and simplified analytics, it can also present a cost to SEO and content limitations by design. Plus, creating enticing and functional user interfaces can become more challenging. However, as a sufficient, resource-efficient tool for SMEs, these sites are on the rise and the art of perfecting a one-page site needs to be a tool in the arsenal of modern developers. One other advantage is that they lead to increased user engagement and ultimately higher conversions than multi-page sites through simplified navigation. In addition, they’re great for any web developer’s clients that may be starting out and don’t yet have a lot of content to offer but need a web presence. 

Full-stack development with JavaScript

When it comes to web development, things are rapidly evolving and advancing and if not managed well, can lead to an overrun on development costs. For one, if you have to hire multiple developers well-versed in different programming languages and frameworks, and a new industry standard comes into play, it may be costly to get each of them up-to-speed. However, hiring or becoming a full-stack developer gives you an all-in-one development solution. JavaScript has grown in popularity over the years and is used by almost all websites. It is particularly useful when developing mobile apps and dynamic websites. Currently, it’s popular frameworks and libraries include Angular.js, Vue.js, React and Node.js. Indeed, JavaScript full-stack development will continue to be a major feature in web development in coming years.


Lastly, a current trend related to all the above in the web development world is the growing use of progressive web apps which may replace native mobile apps in the future. This is being driven by the growing use of mobile devices. Another is the increasing use of voice searches giving rise to digital assistants and the proliferation of IoT.

From what we’ve seen, web development will continue to incorporate newer technologies going into the future. The consensus so far is that, regardless of what development trend is adopted, speed and usability will be the key determining factors of any web design.

At Digital Grind, we stay ahead of the curve as our web development is next level. Be it websites, apps, business intelligence or newer technologies like augmented reality and virtual reality, we have the necessary tools to bring your ideas to life. Start a development project with us. Ready when you are!


These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the be...

These days, setting up and publishing a new website is easy to do and can be done in just a matter of minutes. While this sounds like good news, it isn’t always the best route to go for many businesses because such websites aren’t always optimised to attract the right visitors and ultimately convert them to customers.

In addition, it’s important to stay ahead of competitors by making sure your business stands out to your target audience and in search engine results. By doing so, web traffic to your website will noticeably increase as your conversions follow suit.

A website should not only be aesthetically pleasing design-wise, but should be functional and versatile. Below is a list of the top digital design best practices for 2021 we believe will catapult your business to greater visibility and success.

  1. Easy navigation

When visitors click on your website, they shouldn’t struggle to find anything they are looking for. All the website’s elements need to be intuitive and logical, from headings and graphics to drop-down menus. 

Always try to view your website through the eyes of a first-time visitor. Is everything located where you could expect it to be? Are you able to keep track of which part of the website you are? With all the competition that’s out there, a visitor will simply move on if they see your website as too complex to navigate.

  1. Consistency is key

Keeping things consistent in digital design goes a long way in maintaining your brand identity. Customers associate a website’s brand with certain colours, logos and messaging. Make sure this is the case when people visit your website.

This doesn’t only hold true for design elements. The content also needs to have a consistent tone and value proposition. Having colours or content that are inconsistent creates confusion and that is something you want to avoid at all costs.

  1. CTA needs to be clear

Calls-to-action (CTAs) need to be clear and be seen by a visitor on first look. This can be achieved through a CTA button which lets them know where to go or what action to take next. Customers don’t need to return to your website at a later stage in order to convert. 

Also, your CTA has to be big, visible and available on the majority of your pages, not just the home page. It must stand out on the page it’s on, by having less elements around it. 

  1. Tell a story

Storytelling is one of the best ways of communicating powerful messages. In web design, it can be a conduit to deliver a message into the mind of the visitor: that they should buy your product or service.

It’s important to tell a story as this reinforces consistency, while keeping readers engaged. Having facts without a good story to follow makes them lose interest and move on to something better. Your website needs to follow a logical order that ultimately leads the visitor to your CTA or contact information.

  1. Less is more

Page visitors don’t want to be bombarded with a barrage of text, graphics and colours, such that they don’t know where to look first. It’s an important part of telling a story to only display essential information by eliminating any unnecessary text or graphics.

Keep text to a minimum by using fewer words, shorter sentences, shorter paragraphs and bullet points. Always use good content writing techniques that deliver your point across with as little words as possible and direct you to where you need to go next.

  1. Mobile-friendly

Just about half of all website traffic comes from mobile users. It’s a no-brainer why your website needs to be mobile-friendly to cater to this group of visitors. In fact, many developers have even gone a step further and are mobile-first.

The main advantage of creating responsive websites through mobile search engine optimisation (SEO) is that it raises their ranking on search engine results. This means that more people will be able to view your website regardless of the device they are using.

  1. SEO is king

SEO is undeniably one of the major and most popular best practices when it comes to digital design; every web designer has no option but to make it a priority. Always make sure that your website has relevant keywords that users typically input in search engines.

By using dynamic content, you can appeal to all possible visitors with various interests within your target market. By paying attention to tags, descriptions, sitemaps and using shorter URLs, your website can rank higher in search results.

  1. Accessibility

We live in a world where not all individuals possess the same abilities that enable them to successfully navigate a website. With 15% of the world having some form of disability, it’s necessary to make sure your website can accommodate their needs.

Simple changes can be made to websites, such as by enabling keyboard-only support. This is particularly useful for individuals with motor impairments. You could also increase access to those with visual impairments by using contrasting colours.

  1. Speed optimisation

This ties well with “less is more” due to the fact that websites with complex graphics take longer to load, which sends visitors off in search of greener pastures. A Google study noted that sites lose 53% of their visitors if they take more than three seconds to load—You don’t want that.

Web developers should prioritise file compression (particularly for media), using prefetching, and removing unnecessary fonts, CSS and JS files. Another upside is that your SEO rankings will be higher if your page loads faster.

  1. A/B testing

A/B or split testing shows two different versions of a web page to different audiences, then compares them to find out which one performs better, with a certain goal in mind. It helps to find out what works and what doesn’t.

This should be a continual process as your target users’ needs are constantly evolving. By focusing on noticeably popular web elements, you can increase website conversions. Besides, analytics are always welcome when it comes to design.

So here’s our CTA too

At Digital Grind, we offer bespoke digital design services for platforms, websites and web apps, encompassing user interface and user experience design techniques. We can give your brand a facelift using the best practices mentioned above, to turn customer success into advocacy. Talk to us!


Even though we’ve seen the potential of AR to make our lives easier (in tech-focused sci-fi shows like Netlix’s Black Mirror), in the real world, a lot of the big glob...

Augmented reality (AR) and virtual reality (VR) have been synonymous with the worlds of gaming and entertainment over the past decade. And, while using AR has become much more mainstream, it started out as far back as 1968 as this obscure concept that people couldn’t quite get their heads around. Although, the term AR was only invented in 1990.

It is defined as “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (like a smartphone camera)”. VR, while the more popular cousin of AR, is a more immersive technology, as it completely blocks out the physical world.

Even though we’ve seen the potential of AR to make our lives easier (in tech-focused sci-fi shows like Netlix’s Black Mirror), in the real world, a lot of the big global brands have been rapidly adopting VR in their business models. For the tech-savvy entrepreneur, this is a very exciting opportunity that’s worth investing in and following through with.

AR in the real world

The two most common kinds of AR involve location-based realities and recognition features. You can easily access these from smartphones that have GPS, cameras and several other built-in sensors. 

An example of both location and recognition-based AR is the popular gaming app Pokémon GO. Since its hyped release in mid-2016, to masses of eager fans, it has continued to grow in user, from 84 million active users in the US (its main market) at launch to over 311 million in 2020, with billions of dollars spent by users on the app.

One of the contributing factors is the rapid worldwide adoption of smartphones over the past decade with over 3.8 billion users estimated in 2021—an all-time high. This number’s expected to keep growing over the next few years.

For entrepreneurs, this is the best time to harness the power of smartphones, by exploring ways to incorporate AR into their brand strategies. Think about how you’d like to see your brand from a user’s perspective, through their phone camera.

Global impact

AR can be applied to almost every sector, healthcare, automotive, industrial and entertainment. It has had a positive impact in multiple sectors, with usage continuing to grow each year in several major economies. The gaming sector continues to have the largest AR adoption share.

The economic impact of AR is undeniable, with its usage estimated to contribute over $450 billion to global GDP by 2030. When you combine this with VR, in what is known as mixed reality, the expected impact is even higher at over $1.5 trillion by 2030. 

The US holds the lion’s share of AR adoption and spending, with AR and VR expected to boost its GDP to the tune of $537 billion by 2030. Jobs will also be impacted, with an expected boost to over 2.3 million jobs by 2030.

Regions, such as the UAE, have seen rapid adoption of AR and VR, where its GDP is expected to be boosted by $4.1 billion by 2030 while enhancing almost 43,000 jobs. There’s no denying that shifting realities will play a major role in the future of our industry.

The world is changing, so take note

Technology keeps getting better each year, with devices becoming smaller, cheaper, faster and more powerful. At the same time, content is more engaging, with ultra-fast internet speeds making sharing easier.

In addition, consumer behaviour is changing, with one global study suggesting that 76% of consumers would rather spend their money on experiences than on material things. There are two major trends happening right now:

  • Experiences are better. Consumers want to say they did something rather than bought something. They should be able to remember your brand and the connections they made with other people through the experiences you helped create.

  • Mental health awareness is growing. Around the globe, brands and entrepreneurs have the opportunity to create AR experiences that lift the moods of their consumers, to help them deal with everyday stresses, depression and anxiety.

Consumers are also becoming more socially and environmentally aware.

Benefits of AR

Technology should always be expected to solve challenges rather than be a distraction from reality. Generally, using AR should transform the organisation by cutting costs and increasing efficiency,, making life easier. Let’s take a look at some examples of where AR can be applied in the real world to solve real problems.

  • Retail convenience: For salespeople, instead of moving around with printed brochures and catalogues, they can show potential customers a 3D version of their products using AR. This is especially good for products that are hard to move around.

With AR being a mainly informative technology, customers may also benefit through seeing prices and other details of products displayed on their screen, when they walk into a store with their smart device.

  • Customised user experience: With the growing emphasis on memories over things, providing personalised experiences becomes more important. People are using AR to watch ads in real-time, or watch shows of their favourite musician, right from their kitchen.

  • Training: This can be expensive, particularly where there’s a lot of equipment involved. AR helps by cutting down the need to travel or move around medical equipment, for example. Difficult medical procedures can be practiced by trainee physicians simultaneously, with limited restrictions.

Future of AR

While AR has been incorporated in the vehicle sector (through heads-up displays in some premium cars), this trend is expected to continue in the near future with adoption becoming more mainstream. New and improved smart glasses, such as rumoured Apple AR Glasses, are expected to enter the market at more affordable prices and stand a good chance of capturing the commercial market if this comes to pass.

Smartphones are expected to continue to lead the adoption of AR as they are found in almost every pocket. Holographic AR is expected to increase, particularly in areas like education. This is useful during a global pandemic, for example, with students viewing their instructor through a compatible device. 

As we can see, the opportunities for entrepreneurs are endless through AR. If you can find a mode of application that fits your business model - the sky's the limit.

Get in touch

Want to know more about how Digital Grind can help you up your AR game and create something your consumers will love? Contact us.