Continuous Process Improvement

Generally speaking, continuous process improvement (CPI) seeks to determine if an organisation’s business processes are meeting company goals. There are various tools ...

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Your secret weapon in the battle for better business

No matter the size of your organisation, achieving and maintaining a high level of operational efficiency is part of the success journey. Usually, striving for efficiency means that the organisation becomes more profitable.

The most successful organisations are always trying to improve the way they operate and finding new and innovative solutions that improve performance. They know the importance of making sure they stay ahead of the competition - at every step of the way.

Generally speaking, continuous process improvement (CPI) seeks to determine if an organisation’s business processes are meeting company goals. There are various tools that are used to achieve this fast - but getting the improvement part right is a little trickier. We’ll get into this in a minute, but first, let’s look at CPI’s application in software development.

CPI in software development - The Dark Horse

For developers, CPI is an ongoing effort to improve products, services or processes through continuous testing and optimisation. This means that attention is put on making sure a business’ products are up-to-date, bug-free and secure. This process is done on a continuous basis as part of a developer’s maintenance protocols.

Changes are implemented either incrementally or in one fell swoop (also known as breakthrough improvement). The advantage of making incremental changes is that improvements are made almost as soon as they have been discovered. 

Once these have been processed, the next step is to ensure that you constantly go back to reanalyse all processes throughout the lifecycle of the project and make additional changes. This is one of the pillars of an agile environment.

Getting it right

One of the most popular CPI models used is PDCA, which stands for Plan, Do, Check, and Act. By carefully going through these steps, the ongoing cycle of continuous improvement can be achieved as the model controls and regulates the processes. 

One can also start by using business process mapping to visualise all the business processes that require monitoring and assigning responsible individuals. Below is a breakdown of the PDCA model.

  • Plan: The planning phase is the initial element in the model that sets out to identify objectives and challenges within the particular project. The problem identified would need to be solved in alignment with expected outcomes. A number of possible solutions are identified, with the most favourable solution touted first.
  • Do: The selected solution or solutions are then implemented, initially starting off on a micro scale. Data is collected for analysis purposes to measure the progress of the implemented changes. The main purpose of the Do stage is to ensure that the proposed solution is fully tested before it can be rolled out fully to the entire system. 
  • Check: The checking stage involves taking the data collected during the Do stage to compare if it matches expected outcomes. The purpose of this is to assess whether the solution was successful and if additional improvements are necessary. Any useful information that can be gathered is recorded and the Do and Check processes are repeated.
  • Act: This phase involves actual implementation after all the pros and cons of potential solutions are laid out, based on the information gathered in Do and Check stages. Any feedback received is also considered. If the solution is not as successful as initially expected, an alternative is then considered. 

Once a workable solution is implemented, it’s time to focus on the next identified urgent areas to improve and the same cycle repeats.

Why should you use CPI?

There are a host of benefits when it comes to using CPI for your brand. These ensure that the quality and integrity of the software is kept at a high level. Here are five key benefits:

  • Quicker feedback: With continuous testing, the development team is able to receive feedback on any issues that require their attention within a short timeframe. By monitoring all stages, early feedback means fewer defects are found in deployed products.
  • Cost reduction: The cost of development can skyrocket unexpectedly if errors are not monitored and resolved timeously. As fewer defects are found within products, there will be a reduction in the back-and-forth between the client and their developers, leading to the costs of development being significantly reduced.
  • Improved quality: Using CPI is one way of ensuring that the quality of the product is improved. The quality assurance process via the back-and-forth of process improvement results in better products with fewer errors. Ultimately, user experience is more pleasant leading to greater customer satisfaction.
  • Faster deployment: One major benefit of CPI is that any updates or upgrades to products can be deployed quickly, while being able to respond to industry changes more efficiently. Automated testing helps to make sure testing is constant and meticulously done. 
  • Better compliance: With continuous testing comes increased employee engagement and collaboration. As the development team becomes aligned to the software improvement process and overall organisational goals, it creates a culture of success and improved morale leading to better compliance.

CPI is a critical element of any software developer team, creating high quality products that stand the test of time while optimising business processes and achieving its goals. Standardisation is thus necessary in terms of implementation best practices.

Each improvement process needs to be thorough to maximise output and returns on investment. At Digital Grind, it's a part of who we are, as CPI and maintenance are implemented in our development projects. 

We strive to ensure that your brand receives quality outputs that are adaptable and enhanced on an ongoing basis according to evolving needs. Start a development project with us. Our team is always ready to listen.


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Brandon Busuttil
10 years immersion in the marketing, events and digital sectors, accompanied by an honours degree in Marketing Management. An unmistakable passion for connecting brands and people, fuelled by an entrepreneurial ‘make–it–happen’ approach to life.

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The web is a fast-paced and ever-changing medium. There are new trends popping up all the time, new browser releases to contend with, and new frontend frameworks to le...

The web is a fast-paced and ever-changing medium. There are new trends popping up all the time, new browser releases to contend with, and new frontend frameworks to learn.

It can be hard to keep up with all that's happening in our industry. When your job depends on your knowledge of what's new in web development — whether you're a developer or designer — it's especially important that you understand what's current so you don't miss anything that could impact your business or life.

The only constant is change

Web development is constantly evolving. As new technologies emerge and more and more devices are being used to access the web, web developers have to keep up with the latest trends in order to create websites that perform well and look great. Let’s take a look at what’s poignant at the moment:

Accelerating menial tasks

Sometimes the greatest innovations come in simple changes to existing mechanisms, where small changes mean big benefits. We know that consumers value speed, which is evidenced by drop-off rates on sites that take more than 3 seconds to load. As much as 40 percent of your audience will leave when your webpage doesn’t load instantly. This is just one example of many, where consumers expect instant feedback and gratification when interacting with your brand online. In light of this, the growing trend towards accelerating menial tasks is becoming a standard. This is true for both consumer-facing content as well as internal platforms and web developers will be expected to get the basics right before branching off into novelty. 

Perfecting e-commerce user experience

Historically, developers were largely in control of creating a user experience by dictating formats for websites and online platforms. When marketers started to understand the importance of user experience design - new roles emerged in the strategy and creative sphere that blended design with creating a consumer journey. Now, developers and designers are part of increasingly hybrid disciplines, where both are required to work together to generate user interfaces. A prevalent trend is for front-end developers to automatically suggest interface mechanisms, while designers with basic development knowledge are more in demand than ever. Today, the prototyping process is a combined effort and will increasingly merge as design and development overlap in terms of meeting consumer expectations.  

Everyday artificial intelligence

AI was once thought of as a concept only meant for sci-fi movies, but has evolved from just theory and cinematic special effects to everyday use. The use of machine learning and natural language processing techniques has improved drastically, faster than previously thought possible. It may seem that the sky's the limit at this point. Current trends indicate that chatbots will continue to feature as a marketing tool for many web developers. The chatbot market is growing at a rapid pace and is expected to reach $83 billion in 2021. Another current AI trend is its use in predictive analytics. Machine learning is being applied to better understand consumer behaviour so as to target them more efficiently. This leads to increased customer acquisition as learned patterns assist in the personalisation of targeted content. 

One-pagers

These types of websites are a controversial topic in the marketing world, because while it means less code, easier experimentation and simplified analytics, it can also present a cost to SEO and content limitations by design. Plus, creating enticing and functional user interfaces can become more challenging. However, as a sufficient, resource-efficient tool for SMEs, these sites are on the rise and the art of perfecting a one-page site needs to be a tool in the arsenal of modern developers. One other advantage is that they lead to increased user engagement and ultimately higher conversions than multi-page sites through simplified navigation. In addition, they’re great for any web developer’s clients that may be starting out and don’t yet have a lot of content to offer but need a web presence. 

Full-stack development with JavaScript

When it comes to web development, things are rapidly evolving and advancing and if not managed well, can lead to an overrun on development costs. For one, if you have to hire multiple developers well-versed in different programming languages and frameworks, and a new industry standard comes into play, it may be costly to get each of them up-to-speed. However, hiring or becoming a full-stack developer gives you an all-in-one development solution. JavaScript has grown in popularity over the years and is used by almost all websites. It is particularly useful when developing mobile apps and dynamic websites. Currently, it’s popular frameworks and libraries include Angular.js, Vue.js, React and Node.js. Indeed, JavaScript full-stack development will continue to be a major feature in web development in coming years.


Lastly, a current trend related to all the above in the web development world is the growing use of progressive web apps which may replace native mobile apps in the future. This is being driven by the growing use of mobile devices. Another is the increasing use of voice searches giving rise to digital assistants and the proliferation of IoT.

From what we’ve seen, web development will continue to incorporate newer technologies going into the future. The consensus so far is that, regardless of what development trend is adopted, speed and usability will be the key determining factors of any web design.

At Digital Grind, we stay ahead of the curve as our web development is next level. Be it websites, apps, business intelligence or newer technologies like augmented reality and virtual reality, we have the necessary tools to bring your ideas to life. Start a development project with us. Ready when you are!


Welcome to our blog on 5 tips for successful IT project management! Discover essential strategies to drive your IT projects to success.

Introduction

Welcome to our blog on 5 tips for successful IT project management! In today's fast-paced and technology-driven world, efficient management of IT projects has become crucial for organizations to stay competitive and deliver successful outcomes. Whether you're overseeing the implementation of a new software system, a website development project, or an infrastructure upgrade, effective project management is the key to ensuring smooth execution, on-time delivery, and meeting business objectives. In this blog, we will share valuable insights and practical tips to help you navigate the complexities of IT project management. From defining clear project objectives to fostering effective communication and managing risks, we will explore the essential strategies that will empower you to drive your IT projects to success. Let's dive in and discover how to make your IT projects shine with effective project management practices!

What is IT Project Management

IT project management is the discipline of planning, organizing, and overseeing technology projects to ensure their successful execution. It involves managing the various aspects of a project, including defining project objectives, allocating resources, establishing timelines, and monitoring progress. The role of an IT project manager is to lead the project team, facilitate effective communication, and mitigate risks to ensure that the project is delivered on time, within budget, and meets the desired outcomes.

In today's technology-driven world, IT project management plays a crucial role in organizations of all sizes and industries. It enables businesses to leverage technology to drive innovation, streamline processes, and achieve strategic goals. Effective IT project management requires a combination of technical knowledge, leadership skills, and the ability to navigate the complexities of technology projects.

As an IT project manager, you are responsible for defining clear project objectives, identifying project stakeholders, and ensuring their alignment with the project goals. You must possess strong communication skills to facilitate collaboration among team members, stakeholders, and vendors. Additionally, you need to have a solid understanding of technology and its implementation process to make informed decisions and effectively manage project risks.

Successful IT project management also relies on effective resource management, including allocating resources based on project requirements, tracking resource utilization, and ensuring their availability throughout the project lifecycle. Additionally, you must be adept at managing project timelines, identifying and addressing potential bottlenecks, and adapting to changes or unforeseen circumstances that may arise during the project.

By embracing the principles of IT project management and mastering the necessary skills, you can navigate the challenges of technology projects and deliver successful outcomes for your organization. In the following sections, we will explore five key tips that will help you excel in IT project management.

Now that we have established the fundamentals of IT project management, let's dive into five essential tips that will set you on the path to success. These tips will equip you with the knowledge and strategies to effectively manage your IT projects and deliver exceptional results. From project planning to team collaboration and risk management, these insights will help you navigate the complexities of technology projects with confidence and achieve your project objectives. Let's explore these tips in detail.

Tip 1: Define Clear Project Objectives and Scope

Defining clear project objectives and scope is the foundation for successful IT project management. It sets the direction and boundaries for your project, ensuring everyone involved understands the goals and deliverables. Here's how you can effectively define project objectives and scope:

  1. Establish Clear Goals: Start by clearly articulating what you aim to achieve with your project. Define specific, measurable, attainable, relevant, and time-bound (SMART) goals that align with your organization's overall strategic objectives. This will provide a clear vision and purpose for your project, guiding all subsequent activities.
  2. Create a Project Charter: Develop a project charter that outlines the project's purpose, objectives, stakeholders, and high-level requirements. This document serves as a reference point throughout the project, ensuring that everyone is on the same page. It helps in establishing project governance, clarifying roles and responsibilities, and obtaining necessary approvals.
  3. Conduct Stakeholder Analysis: Identify key stakeholders and their roles in the project. Engage stakeholders early on to gather their input, address concerns, and ensure their expectations are aligned with the project's objectives. By involving stakeholders from the beginning, you can gain valuable insights, foster collaboration, and manage potential risks or conflicts more effectively.
  4. Define Project Scope: Clearly define the boundaries of your project, including what is included and excluded. Document the project's deliverables, features, and functionalities, as well as any constraints or limitations. This ensures that everyone understands the project's boundaries and avoids scope creep, which can lead to schedule delays and increased costs.
  5. Develop a Scoping Document: Create a detailed scoping document that outlines the project's scope, objectives, deliverables, timelines, and resource requirements. This document serves as a comprehensive reference for all project participants, providing a clear roadmap for project execution. It helps in managing expectations, communicating project requirements, and facilitating effective decision-making.

By defining clear project objectives and scope, you establish a solid foundation for your IT project. It provides clarity, direction, and alignment, enabling your team to work towards a common goal. With a well-defined scope and objectives, you can effectively manage resources, mitigate risks, and deliver successful outcomes.

Once you have established clear project objectives and scope, the next crucial step is effective project planning and scheduling. In the next section, we will explore Tip 2, which will provide valuable insights on how to plan and schedule your IT project to ensure smooth execution and timely delivery.

Tip 2: Develop a Robust Project Plan

A well-defined project plan serves as a roadmap for successful IT project management. It encompasses various crucial components that contribute to project success.

Firstly, a comprehensive project plan outlines the timeline, setting clear deadlines and milestones for different project phases. This helps keep the team on track and ensures that tasks are completed within the designated timeframe. Additionally, the plan identifies key deliverables, outlining the specific outcomes expected from the project. This clarity enables effective monitoring and evaluation of progress.

Developing a detailed project plan offers several benefits. It enhances communication and collaboration among team members, ensuring everyone understands their roles and responsibilities. A clear plan also helps manage resources effectively by identifying the necessary personnel, equipment, and budget required for each phase of the project.

Creating realistic project schedules is essential for successful implementation. Consider the complexity of tasks, potential dependencies, and the availability of resources. By managing dependencies effectively, you can mitigate risks and ensure smooth progress throughout the project. Regularly monitor and update the project schedule to adapt to any changes or challenges that may arise.

In summary, a robust project plan sets the foundation for successful IT project management. It provides a clear roadmap, improves communication and resource management, and allows for effective monitoring of progress. In the next section, we will discuss Tip 3, which focuses on effective communication and collaboration strategies to keep your project team aligned and engaged.

Tip 3: Effective Communication and Collaboration

Communication is the lifeblood of successful IT project management. Open and transparent communication among team members and stakeholders is crucial for project success.

Clear communication ensures that everyone is aligned and working towards a common goal. Regular team meetings provide an opportunity to discuss project progress, address challenges, and brainstorm solutions. These meetings foster collaboration, allowing team members to share their insights, ideas, and concerns. Additionally, status updates and progress reports keep everyone informed about the project's status, milestones achieved, and any potential roadblocks.

Maintaining effective communication channels is essential. Utilize project management tools and platforms that facilitate real-time collaboration and information sharing. This enables seamless communication, regardless of team members' physical locations.

To foster collaboration, encourage an open and inclusive work environment where team members feel comfortable expressing their opinions and sharing their expertise. Foster a culture of trust and respect, encouraging active participation and valuing diverse perspectives.

In addition, establish clear channels for feedback and encourage regular communication with stakeholders. Keeping stakeholders informed about project progress and involving them in key decisions fosters a sense of ownership and engagement.

By prioritizing effective communication and fostering collaboration, IT project managers can build strong relationships, ensure transparency, and drive project success. In the next section, we will explore Tip 4, which focuses on risk management and mitigation strategies to anticipate and address potential challenges in IT projects.

Tip 4: Risk Management and Mitigation

Effective risk management is essential for successful IT project management, as it helps identify and address potential challenges before they escalate. By proactively managing risks, you can mitigate their impact on project timelines, budgets, and deliverables. Here are some strategies and tools to implement effective risk management:

First, it is crucial to identify and assess potential risks that may arise during the project lifecycle. Conducting a comprehensive risk assessment allows you to understand the probability and impact of each risk. Tools like risk registers, SWOT analysis, and brainstorming sessions can aid in capturing and evaluating risks effectively. Maintaining a RAID (Risks, Assumptions, Issues, Dependencies) log is also valuable, as it provides a centralized repository to track and monitor all project-related risks.

Once risks are identified, developing a risk management plan becomes paramount. This plan outlines the approach for mitigating and responding to risks throughout the project. Consider utilizing risk assessment matrices, failure mode and effects analysis (FMEA), and agile risk management frameworks to prioritize and manage risks efficiently. Regularly review and update the risk management plan to ensure its relevance throughout the project lifecycle.

Contingency planning is another critical aspect of risk management. By anticipating potential disruptions and having backup plans in place, you can minimize the impact of unforeseen events. Establishing clear communication channels, defining escalation procedures, and having a response strategy for different risk scenarios contribute to effective contingency planning.

Remember, risk management is an ongoing process. Regularly monitor and reassess risks as the project progresses, and adjust your mitigation strategies accordingly. Agile methodologies, such as Scrum, incorporate risk management activities within their frameworks, enabling teams to address risks during sprint retrospectives and adapt their approach.

By implementing robust risk management practices, maintaining a RAID log, and utilizing appropriate tools and frameworks, you can proactively identify, assess, and mitigate risks, ensuring project success.

Tip 5: Monitor and Evaluate Project Performance

Keeping a close eye on project performance is crucial for successful IT project management. Monitoring progress, tracking key performance indicators (KPIs), and conducting regular project reviews allow you to assess the project's health and make informed decisions. Here's how you can effectively monitor and evaluate project performance:

Reviewing Burn-up and Burn-down Charts: Burn-up and burn-down charts provide visual representations of project progress. Burn-up charts show the cumulative completed work over time, while burn-down charts track the remaining work. Regularly reviewing these charts helps you gauge if the project is on track, identify potential delays or bottlenecks, and take proactive measures to keep the project on schedule.

Assessing Resource Utilization: Monitoring resource allocation and utilization is essential to ensure optimal project performance. Reviewing resource usage reports and analyzing if resources are allocated efficiently helps you identify potential overutilization or underutilization. Adjusting resource allocation accordingly ensures that the project has the necessary capacity to meet its goals while avoiding unnecessary strain or idle resources.

Evaluating Documentation and Deliverables: Regularly reviewing project documents, such as project plans, requirements, and design documents, ensures their accuracy, completeness, and alignment with project objectives. Additionally, assessing deliverables against predefined quality criteria helps maintain the desired level of quality throughout the project lifecycle.

Tracking Risks and Issues: Continuously monitoring risks and issues is vital for effective project management. Keep a RAID (Risks, Assumptions, Issues, Dependencies) log to document and track potential risks, known issues, dependencies, and assumptions. Regularly reviewing the RAID log allows you to proactively manage risks, address issues promptly, and minimize the impact on project progress.

Implementing Effective Change Control: Change is inevitable in IT projects. Establishing a change control process ensures that any modifications or additions to project scope, requirements, or deliverables are properly evaluated, documented, and approved. Regularly reviewing change requests and their impact on project objectives helps maintain project focus and avoid scope creep.

By regularly reviewing burn-up and burn-down charts, assessing resource utilization, evaluating documentation and deliverables, tracking risks and issues, and implementing effective change control, you can monitor and evaluate project performance effectively. These practices enable you to proactively address challenges, ensure project alignment, and deliver successful IT projects.

Conclusion

In conclusion, successful IT project management requires a combination of skills, knowledge, and experience. To thrive in this field, consider obtaining key certifications and courses that can enhance your project management capabilities. Here are some valuable certifications and courses to consider:

  1. Project Management Professional (PMP) certification: This globally recognized certification demonstrates your proficiency in project management principles, techniques, and best practices.
  2. Certified ScrumMaster (CSM) certification: This certification focuses on Agile project management methodologies, enabling you to effectively manage projects using Scrum frameworks.
  3. PRINCE2 Foundation and Practitioner certification: PRINCE2 provides a structured approach to project management, equipping you with valuable tools and techniques for successful project delivery.
  4. Certified Associate in Project Management (CAPM) certification: This certification is ideal for those starting their project management journey and provides a solid foundation in project management principles and terminology.
  5. ITIL Foundation certification: ITIL (Information Technology Infrastructure Library) is a framework for IT service management and can be beneficial for managing IT-related projects.

Investing in these certifications and courses can expand your knowledge, validate your skills, and boost your career prospects in IT project management. Stay updated with the latest trends, methodologies, and tools in the field to continuously enhance your expertise.

At Digital Grind, we understand the significance of seamless project delivery and the critical role of project managers in achieving that goal. Our team consists of certified project management professionals who are well-versed in industry best practices and methodologies.

By partnering with Digital Grind, you can benefit from our expertise in IT project management. Our project managers will ensure the smooth execution of your projects, from initiation to completion. They possess the necessary skills to effectively manage resources, mitigate risks, and maintain clear communication throughout the project lifecycle. With their guidance and support, you can achieve project success while focusing on your core business objectives.

Get in touch today to discover how Digital Grind can assist you in delivering successful IT projects. Let our experienced project managers take the lead, allowing you to concentrate on driving innovation and growth within your organization. Together, we can navigate the complexities of IT project management and achieve your desired outcomes.

To the untrained ear, the phrase “martech” sounds like another buzzword, and maybe in some ways, it is. It seems like everybody is adding the “tech” to words that alre...

To the untrained ear, the phrase “martech” sounds like another buzzword, and maybe in some ways, it is. It seems like everybody is adding the “tech” to words that already exist these days and making it a thing. However, there is real merit to understanding the intricacies behind the growing movement towards using technology in marketing and the applications and mechanisms that make this possible. 

As brand owners, playing in the marketing space, there are universal challenges that we have to overcome and tech provides us with a ton of ways to get there. 

The data conundrum

One of the biggest problems we face in the digital landscape today is making sense of enormous amounts of data available to us. In fact, according to TechJury, “1.7MB of data was created every second by every person during 2020” and these numbers only seem to be growing. With such a substantial base of information to sift through, it can seem impossible to draw truly valuable insights and manual detection of brand mentions can only get us so far. There just aren’t enough hours in a day or people on Earth to do the job of monitoring software, which is so key to improving performance in our industry. 

Does this mean that human power is now redundant? Of course not. But it is a good example of how embracing martech makes our everyday operations more efficient and helps create the right environment for smarter people-power. Without social listening and media monitoring, we create unimaginable amounts of work for employees, and by introducing data that needs to be manually vetted and constantly added to, we’re back at square one in terms of lacking resources for comprehending the digital spaces we operate in.

According to GlobalNewswire, the media monitoring software market was approximately USD 2,260 million in 2018 and is expected to generate around USD 7,236 million by 2027, at a CAGR of around 13.9% between 2019 and 2027”. What does this tell us? That data filtering is on the rise, and is quickly becoming part of our everyday operations in terms of monitoring, listening and reporting. 

As a result of this, new SaaS solutions are springing up around the globe, with major players in competition to get the monopoly. For brands and agencies, this shows an important skills gap to fill when it comes to understanding this software and developing the ability to draw meaningful insights and base campaigns on key findings. In order to future-proof the success of your digital marketing, you will need a firm grasp on the data landscape around your brand and the infrastructure to understand it. 


Martech skills development will grow massively in select nations

While the world is already adopting marketing technologies at a faster rate than pre-pandemic, we’re seeing a massive uptake of interest and skills development in tech-driven nations. For example, the first knowledge hub, related specifically to martech, popped up in the UAE in 2019. Now, only 3 years later, there’s a range of publications and supporting organizations coming to the fore, such as MartechNews and the Daily Martech Roundup, each with loyal followings. 


Spending and investment is on the rise

In the Gartner 2019 - 2020 survey (which conducts research from the responses of over 340 participants), it was reported that top-line marketing spend would decrease for the first time in over 5 years. So, this means that martech spend should decrease too, right? But the opposite has happened. The same survey findings showed that “martech spending rose to 29% of total budgets” - a phenomenal leap in light of the current scarcity of resources.

What does this mean for businesses, brands and entrepreneurs? It’s time to adopt or die. This level of investment and shift in spending is usually spurred on by greater ROI and predictive forecasting, which means the data is showing consistently high returns, either on resource savings or generation, that comes as a direct result of using martech more. 


New tools are emerging at a rapid rate

While some technological industries are forging partnerships within the ranks, martech seems to be a competitive and fast-paced environment. In fact, Martech Today reported that there are more than 8000 notable tools currently on the market for combining brand messaging and analytics with tech. 

These were mostly data analysis tools. To some, this may seem like an opportunity to join forces, but it appears that barring a few buyouts and acquisitions, we still haven’t quite solved the problem of adequately centralising data analytics and media interactions. Until this is achieved, and someone takes the monopoly, a rang of tools will continue to emerge.  


Preparing for the future

With growth in the martech sector becoming more evident and having an increasingly significant impact on marketing professionals, a few things are clear. The first of which is that brands must put the infrastructure in place to navigate a changing digital landscape or face some level of becoming obsolete. In short, there are a few critical steps towards preparing for the continued rise of martech:

  • Setting up infrastructure requires internal skills development and enlisting the help of expert service providers who already understand the space.
  • Marketing tools can automate daily tasks and take the grunt-work out of manually interpreting data. As this becomes the norm, it’s important for brands to be able to use and interact with these tools.
  • Businesses should designate marketing teams to help them continue to drive brand growth and capitalise on the growing level of opportunity available to them.
  • Outsmarting competitors will mean savvy, integrated marketing that’s based on data but does not forgo the human element. 
  • A bigger focus on allocating resources to marketing is a must in order to stay competitive and stay relevant to key audiences. 

At Digital Grind, we work tirelessly to understand the digital landscape and to keep building our technical infrastructure to meet the growing demands of the industry. Speak to us for more information or enlist our services on your next project and we can start to work together to ensure your business is fit for the future.